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What you always wanted to know.<br />
<strong>THE</strong> SUBJECT fOR TODAY: SUSTAINABILITY.<br />
FIRST APPROACHES TO A MULTI-LAYERED SUBJECT.<br />
Everyone has heard about it. It is under continual discussion. Whole talk-shows are devoted to the subject. And it<br />
really does concern us all. However, the concept of sustainability is and remains strangely abstract for most people. In<br />
order to throw some light on the subject, we have put together for you on this page the most frequent and<br />
interesting questions covering various aspects of sustainability, ecological trends and current counter-trends.<br />
62 _ HPL World<br />
EVERYONE TALKS ABOUT IT, BUT WHERE DOES <strong>THE</strong> TERM<br />
SUSTAINABILITY ACTUALLY COME FROM?<br />
However paradoxical it may sound, in order to discover the linguistic origins<br />
of the future subject of sustainability, we have to go quite a way back into<br />
the past — to the German forest of the 18th century, to be exact. Here we<br />
find the reference to ‘nachhaltend’ use in connection with reforestation programmes,<br />
which was exported to England under the name “sustainable”.<br />
WHAT DOES SUSTAINABILITY STAND FOR TODAY?<br />
over 200 years passed until the term surfaced again. already used previously<br />
in specialist circles, ‘sustainability’ (German: Nachhaltigkeit) became<br />
one of the buzzwords of the 1992 UN Environmental Conference in rio de<br />
Janeiro. Since then, sustainability has been the subject of public discussion<br />
throughout the world, and for several years now has been held up as one of<br />
the guiding principles for the viable future development of mankind. the<br />
aim is to bring the satisfaction of basic human needs into harmony with a<br />
high-quality environment and a healthy economy.<br />
HOW SUSTAINABLE IS <strong>THE</strong> SUBJECT OF SUSTAINABILITY?<br />
Sustainability is certainly more than just a trend subject, since it includes<br />
aspects such as social responsibility, ecological thinking and the efficient<br />
utilisation of resources. these are all anything but new, and will in all probability<br />
also remain topical in the future.