Post-harvest profile of red gram - Agmarknet

✸✸✸✸✸✸✸Adoption of standards: Farmers usually do not grade their produce, as a result they donot get remunerative price in the market.Inadequate storage facilities: Due to inadequate storage facilities in rural areas, farmersloose a substantial quantity of their produce by way of driage, spoilage, rodents etc.Farmers are also forced to sell their produce just after harvest due to lack of storagefacilities. Hence, rural godowns are must to avoid the sale immediately after the harvest.Transportation facilities at producers’ level: Due to inadequate transportation facilitiesat village level, producers sell their Red gram to traders directly from their farm or in thevillage, which offer them lesser price than prevailing in the markets.Training to producers: The training to producers regarding marketing of their produce isessential. It improves their skill for better marketing of their produce.Infrastructure facilities: Due to inadequate infrastructure facilities with producers, tradersand at market level, the marketing of Red gram is affected adversely.Malpractices in markets: There are many malpractices prevailing in markets like excessweighment, delay in payment, large quantity of samples from the produce, different kindsof arbitrary deductions for religious and charitable purposes from producers, highcommission charges, delay in weighing, loading, unloading and weighing charges fromproducers.Superfluous middlemen: The existence of a long chain of middlemen reduces the shareof the consumer’s price received by the producer-seller.5.0 MARKETING CHANNELS, COSTS AND MARGINS5.1 Marketing channels:The following are the important marketing channels for Red gram (Chart No.1).A) Private marketing channel:This is a traditional channel and the most common marketing channel in India. Themain private marketing channels for Red gram are as under:i) Producer ➙ Dal Miller ➙ Consumerii) Producer ➙ VillageTrader ➙ Dal Miller ➙ Wholesaler ➙ Retailer ➙ Consumeriii) Producer ➙ Dal Miller ➙ Retailer ➙ Consumeriv) Producer ➙ Wholesaler ➙ Dal Miller ➙ Retailer ➙ Consumer37