Post-harvest profile of red gram - Agmarknet

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Marketing information:6.0 MARKETING INFORMATION AND EXTENSIONMarketing information is a key factor for efficient marketing decisions, regulate thecompetitive marketing processes and to restrict the monopoly or profiteering individuals in themarket. It is needed by producers in planning production and marketing of their produce, andis equally needed by other market participants. Farmers need to be fully familiarized indifferent areas of agricultural marketing in order to improve price realization. Marketinginformation is important in all the stages of marketing right from farm to ultimate consumptionand simultaneously, for all the participants in these stages i.e. producers, traders, millers,consumers, etc. It is the key to achieve both operational and pricing efficiency in the marketingsystem.Marketing extension:Marketing extension is a vital factor in enlightening the farmers about proper marketingof their produce and solving their marketing problems. It envisages educating the farmers,traders and consumers for bringing desired changes in their knowledge, skills, attitude andbehaviour. In the present global agricultural scenario, the farmers need to be educated toaccept modern market-oriented farming by taking care of productivity, quality and marketdemand. Farmers need to reorient their cropping pattern as per the market demand. Thefarmers should keep pace with fast changing technology, economic reforms, consumerawareness and new export-import policies for agricultural commodities.An effective marketing extension service is need of the hour. This has gained evengreater importance in the light of fast changing business environment as a result ofliberalization of economy under WTO Agreement. The marketing extension functionariesshould disseminate the complete, accurate and latest market information to the grass rootlevel in areas such as market driven production programmes, post harvest management,availability of marketing finance, facilities for grading, packaging, storage, transportation,online market information system, marketing channels, contract farming, direct marketing,alternative markets including forward and future markets etc.Benefits:1) To producers: In present situation, an effective market information and extensionservice facilitates decision making about when, where and how tomarket Red gram.2) To consumers: With the help of market information and extension, producers willproduce Red gram according to consumer preferences for fetchingremunerative price.3) To traders: Market information and extension foster true competition among themarket players. It helps them to take decisions regarding purchase, saleand storage of Red gram by knowing the trend of arrivals, demand,consuming centers, grading, packaging, stock position etc. in themarkets.4) To government: Market information plays vital role in formulating appropriate agriculturalpolicies about procurement, export and import, minimum support price.42
Sources:In our country, there are a number of sources/institutions that are directly or indirectlydisseminating marketing information and providing extension services as given below:Source / Institution1.Directorate of Marketingand Inspection (DMI),NH-IV, CGO Complex,Faridabad.Website:www.agmarknet.nic.in2. Agricultural ProduceMarket Committees(APMC),3. Directorate General ofCommercial Intelligenceand Statistics (DGCIS),1,Council House Street,Kolkata-1Website: www.dgciskol.nic.in4. State AgriculturalMarketing Boards,at different state capital5.Directorate of Economicsand Statistics,Shastri Bhavan, New Delhi.Website: www.agricoop.nic.in6.Central WarehousingCorporation ( CWC ),4/1 Siri Institutional Area,Opp. Siri fort, New Delhi-110016Website: www.fieo.com/cwc/Activities for marketing information and extensionProvides information through nationwide MarketingInformation Network (“AGMARKNET” portal).Marketing extension through training to consumers,producers, graders, etc.Marketing research and surveys.Publication of reports, pamphlets, leaflets, AgriculturalMarketing journal, Agmark standards etc.Provide market information on arrivals, prevailing prices,despatches etc.Provide market information of adjoining / other marketcommittees.Arranges training, tours, exhibitions etc. Collection, compilation and dissemination of marketingrelated data i.e. export-import data, inter state movementof foodgrains etc. Provide marketing related information to co-ordinate allthe market committees in the state. Arrange seminars, workshops and exhibitions on subjectsrelated to agricultural marketing. Provide training facilities to producers, traders andemployees of the Boards. Compilation of agricultural data on area, production andyield for development and planning. Dissemination of market intelligence through publicationand Internet. Farmers Extension Service Scheme was launched byCWC in the year 1978-79 with the following objectives :♦ i) To educate farmers about the benefit of scientificstorage and use of public warehouses.♦ ii) To impart training to the farmers on the techniques ofscientific storage and preservation of foodgrains.♦ iii) To assist farmers in getting loans from the banksagainst pledge of warehouse receipt.♦ iv) Demonstration of spraying and fumigation methods tocontrol insects.43
Page 1: POST-HARVEST PROFILE OF RED GRAMCON
Page 4 and 5: species of Cajanus are known, diffe
Page 6 and 7: Area, production and yield of Red g
Page 8 and 9: Table No.7: Short duration varietie
Page 10 and 11: ☛Keep the harvested Red gram sepa
Page 12 and 13: Note- In foreign matter, the impuri
Page 14 and 15: iii) Grading under Prevention of Fo
Page 16 and 17: 3.2.1.2 In the case of pulses sold
Page 18 and 19: cotyledon being affected; seeds inw
Page 20 and 21: Aspergillus flavus, Aspergillus och
Page 22 and 23: (iv) The net weight of the Pulses i
Page 24 and 25: ☛Distances should be considered.3
Page 26 and 27: 2.KhaprabeetleTrogodermagranarium(E
Page 28 and 29: 3.6.3 Storage facilities:i) Produce
Page 30 and 31: Name of SWCNo. of warehousesTotal c
Page 32 and 33: Primary Agricultural Credit Societi
Page 34 and 35: 6.Madhya Pradesh7.Rajasthan8.Uttar
Page 36 and 37: U K 1325.48 3872.38 6280.6 15839.18
Page 38 and 39: 7. Obtain marine insurance cover fr
Page 40 and 41: v) Producer ➙ Wholesaler ➙ Dal
Page 42 and 43: 5.2 Marketing costs and margins:Mar
Page 46 and 47: 7.Federation of IndianExport Organi
Page 48 and 49: 7.2 Contract marketing:Contract mar
Page 50 and 51: Forward contracts are broadly of tw
Page 52 and 53: Directorate ofMarketing &Inspection
Page 54 and 55: 4.NationalAgriculturalInsuranceSche
Page 56 and 57: 4.CentralWarehousingCorporation (CW
Page 58 and 59: CHART NO. 2STEPS OF DAL MILLINGClea
Page 60 and 61: ✔ Transportation of Red gram shou
Page 62: 22. Operational guidelines of Grami

Post-harvest profile of red gram - Agmarknet

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