Annual Report 2005

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$HP Latex Printing Technologies - Neschen$

12 Business Units NESCHEN AG has led the market for decades in the business units “Documents” and “Graphics”. The focus on core competences and specific sales markets in niche areas is a key component of the corporate strategy of today and in the future. The production process for the manufacture of self-adhesive products in both business units is accomplished by utilising identical coating technologies and similar product structures. Marketing is carried out within the framework of direct distribution via the NESCHEN subsidiaries in Europe by utilising the same distribution structure but also utilises independent distribution channels such as specialist traders and OEM partners. NESCHEN offers a complete product range of self-adhesive products and accessory products for both business units. All of the common adhesive systems - aqueous dispersions, solvent and hot melt adhesives - are in use. The coating machinery has been set up for new applications and processes such as coating with special varnishes. All of these features clearly set the company apart from its competitors. Business unit “Graphics” The business unit “Graphics” markets a wide range of products for the printing, protection and finishing of large-format pictures, photographs and digital prints under the two brand names “NESCHEN” and “SEAL”. The product range includes: • Printable materials for professional inkjet printers up to five metres wide • Self-adhesive applicable and protective films • Special protective varnishes for large pictures as well as coating machines • Self-adhesive films for labelling and decoration • Portable presentation systems for large pictures • Processing machines for protective and application films
Business Units These products are used in areas such as motor vehicle and urban advertising, façade advertising, at sports and cultural events, in trade fair construction and at the point of sale. As part of the “one-stop shopping” strategy, the core line of self-adhesive products, inkjet media and processing machines is supplemented with related merchandise, to provide a full spectrum, covering all customers’ needs. The emphasis is on compatible product systems which increase product security for the customer. Business unit “Documents” The business unit “Documents” sells the classic product line for the care and repair of books as well as the services offered by the Archive Centre. The core range consists of: • Self-adhesive protective and reinforcement films • Self-adhesive repair and signature tapes • The services of the Archive Centre with the “Bückeburg Conservation Procedure for Modern Archival Material” • Portable conservation machines for the conservation (deacidification and reinforcement) of archival material As part of the “one-stop shopping” strategy, the product range in this business unit is also supplemented by an extensive line of accessory and processing products. These products are used by professionals in libraries and archives. Both NESCHEN AG business units enjoy outstanding unique selling points in their markets and hold a leading market position in many countries. Thanks to its unique product line, the innovative system solutions and the concentration on the above-mentioned business units, NESCHEN as a whole is not directly comparable with its competitors. This is possible only on the basis of individual product groups within the two business units. Business unit “Special Products” This business unit covers the development and manufacture of customer-specific products, e.g. for industrial applications, surface finishing or for medical applications. This business unit is based on the existing know-how which has been accumulated over decades as well as the ultra-modern production facilities of the NESCHEN Group. These include the use of water-based dispersion adhesives as well as solvent and hot melt adhesives. Another important area within the development division covers surface finishing. Plans have been made for the continuous expansion of this business unit which is an essential component within the company’s long-term strategy. It has been managed as an independent business unit since <strong>2005</strong>. 13
Page 1: Annual Report 2005
Page 4 and 5: 4 Financial Overview HGB IFRS IFRS
Page 6 and 7: 6 Neschen AG · Consolidated Compan
Page 8 and 9: 8 Foreword by the Spokesman for the
Page 10 and 11: 10 Foreword by the Spokesman for th
Page 14 and 15: 14 Market Strategy NESCHEN AG has h
Page 16 and 17: 16 Restructuring Program the site o
Page 18 and 19: 18 Business Unit “Graphics” The
Page 20 and 21: 20 Business Unit “Graphics” The
Page 22 and 23: 22 Business Unit “Documents” Th
Page 24 and 25: 24 Business Unit “Special Product
Page 26 and 27: 26 Quality Management During the pa
Page 28 and 29: 28 Corporate Governance Code With t
Page 30 and 31: 30 Report of the Supervisory Board
Page 32 and 33: 32 Course of business and Group’s
Page 34 and 35: 34 Profit and Loss Statement During
Page 36 and 37: 36 Profit and loss statement The re
Page 38 and 39: 38 Cash Flow Cash flow as of 31/12
Page 40 and 41: 40 Personnel development As of 31.1
Page 42 and 43: 42 Forecast We plan to achieve sale
Page 44 and 45: 44 Research and Development Approxi
Page 46 and 47: 46 Outlook The past year - 2005 - h
Page 48 and 49: 48 Consolidated balance sheet Conso
Page 50 and 51: 50 Notes relating to the consolidat
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62 Notes relating to the consolidat
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78 Neschen AG balance sheet (in acc
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80 Income statement of Neschen AG F
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82 Imprint Imprint The Annual Repor
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Annual Report 2005

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