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Sedona Hotels is the preferredchoice of stay amongmultinational corporations,dignitaries and the expatriatecommunity.To expand its network and increase communication with theinternational markets, Sedona Hotels attended major tradeshows such as Asean Tourism Forum in Davao, Asia DiveExpo in Singapore and International Tourism Bureau in Berlin,all of which have yielded positive brand impression.Strong growth in global travel and tourismThe global travel and tourism trade has seen a significantimprovement in 2006, recording a 4.5% growth in arrivalsto 842 million. It has exceeded expectations, making 2006 anew record year for the industry.International tourism and travel will remain strong in 2007.Despite the threats of terrorism, Avian flu and volatility incrude oil prices, worldwide travel remains optimistic. As forthe Asia-Pacific region, there has been tremendous growthin 2006 due to the quick recovery measures taken to boostconsumer confidence and travelling, in particular to Thailandand Maldives after they were hit by tsunami in 2004.Travelling within the region has become more convenientowing to the proliferation of budget carriers. This has boostedthe volume of leisure, corporate and business travel. Withbetter economic and business prospects, travelling has becomemore affordable and frequent.VietnamNearly 3.6 million international tourists visited Vietnam in2006, an increase of 3% against 2005. Most of them werefrom South Korea, China, Japan, the US, Canada, Germany,Malaysia, Thailand and Singapore. For 2007, the number ofinternational arrivals in Vietnam is expected to increase by16% to 18%.Vietnam continues to be viewed as an attractive, safe andfriendly place for travellers. According to a survey by theWorld Travel & Tourism Council, Vietnam has been listedamong the top 10 destinations in terms of world travel andtourism growth forecast for the period from 2007 to 2016.Vietnam’s recent accession into the World Trade Organisationhas opened up prospects for the development of its tourismindustry. However, main challenges such as tourism productsand service levels will have to be addressed to expedite theindustry’s development.Host to many multinational corporations, governmentbodies and leisure travellers, both Sedona Hotels’ servicedapartments in Vietnam, Sedona Suites Ho Chi Minh Cityand Sedona Suites Hanoi, have been long-time winners ofVietnam Economic Times Magazine’s Guide Awards for theBest Business Serviced Apartment, Ho Chi Minh City andBest Luxury Serviced Apartment, Hanoi respectively.Operations and market reviewSingaporeKeppel Land LimitedReport to Shareholders 2006119