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Special featureWaterfront homes – Living the good life“Reflections is a compositionof an urban scale, on the water,on the beautiful bay. It’s acommunity of more than athousand apartments, so it’sreally a social environment,it’s a neighbourhood… …It’s a very unique one. I don’tthink I’ve ever designed anythinglike it. On a simple architecturallevel, it’s the only project everdone with a double curvature.”Daniel LibeskindWaterfront living has always been the premier choice forresidence. Key cities like London, New York, Manhattan andShanghai have all sprouted up next to water bodies. Some ofSingapore’s oldest settlements were also around the mouthof the Singapore River.Today, waterfront living has become a lifestyle of choice.From the French Riviera to the Palm Islands in Dubai,waterside living epitomises class and prestige. It exudes thatspecial lifestyle appeal to both homeowners and investors.The panoramic views and the calming effect of surroundingwaters further offer city-dwellers a much-needed respitefrom the hustle and bustle of urban life.Pioneer in developing waterfront homesRecognising the potential of this market, Keppel Land isamong the pioneers of waterfront housing in Singapore.In the early 1990s, Keppel Land was among the first developersto transform the narrow strip of land occupied by shipyards,warehouses and a flour mill at Tanjong Rhu into primewaterfront real estate. Its condominium projects, CasuarinaCove and Pebble Bay, continue to command a premium inresale prices and rentals even after more than 10 years sincethey were first launched for sale.Capitalising on opportunities in this niche market, Keppel Landembarked on the redevelopment of the historic 30-ha formerKeppel Harbour site into a landmark, world-class waterfrontprecinct called Keppel Bay, comprising commercial, residential,marina as well as recreational components.Keppel Land has a 30% stake in the residential componentand is also the project manager. The remaining 70% stake isheld by parent company Keppel Corporation.64 Special featureWaterfront homes – Living the good lifeKeppel Land LimitedReport to Shareholders 2006