Customer Lifetime Value in Insurance - sasCommunity.org
Customer Lifetime Value in Insurance - sasCommunity.org
Customer Lifetime Value in Insurance - sasCommunity.org
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Present <strong>Value</strong> of an <strong>in</strong>surance customerPV = Premiums – costs of claim – (activity-based costs)Directly related to a customerCopyright © 2001 , SAS Institute Inc. All rights reserved.