Customer Lifetime Value in Insurance - sasCommunity.org

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Run of the CLVCLVValuePresent ValueFuture ValueProfitabilityPotentialPotential ValuePresentValuePeriod of predictiontimePotential ValuetodayEnd ofpredictionperiodCopyright © 2001 , SAS Institute Inc. All rights reserved.
CLV in insurance industry• Calculating the Present Value• Determination of the potentials concerning thefollowing components:• Cross-Selling Value• Cancellation Value• Claim ValueCopyright © 2001 , SAS Institute Inc. All rights reserved.
Page 5: Definition Customer Lifetime ValueT
Page 10: Present Value of an insurance custo
Page 14: Determination of the potentialsCanc
Page 18 and 19: Copyright © 2001 , SAS Institute I
Page 20 and 21: Combination of all componentswhich
Page 22 and 23: CLV based actionsFeedback-LoopHighP
Page 24 and 25: Thank you for your attention!contac
Page 26 and 27: But these less profitable customers
Page 28 and 29: The limited resources in a company
Page 30 and 31: But the determination of a customer
Page 32 and 33: To succed this aim, it is necessary
Page 34 and 35: products, for which he has to pay d
Page 36 and 37: After having found these impacts, t

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