Customer Lifetime Value in Insurance - sasCommunity.org
Customer Lifetime Value in Insurance - sasCommunity.org
Customer Lifetime Value in Insurance - sasCommunity.org
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Determ<strong>in</strong>e the components us<strong>in</strong>g theSAS Enterprise M<strong>in</strong>erCancellation <strong>Value</strong>Cross-Sell<strong>in</strong>g <strong>Value</strong>Claim <strong>Value</strong>Probability ofcancell<strong>in</strong>g *Expectedamount ofcancellationProbability ofbuy<strong>in</strong>g*ExpectedCross-Sell<strong>in</strong>gamountProbability ofclaim<strong>in</strong>g *Expected claimamountData M<strong>in</strong><strong>in</strong>gModelData M<strong>in</strong><strong>in</strong>gModelData M<strong>in</strong><strong>in</strong>gModelData M<strong>in</strong><strong>in</strong>gModelData M<strong>in</strong><strong>in</strong>gModelData M<strong>in</strong><strong>in</strong>gModelcomb<strong>in</strong>edFuture <strong>Value</strong> of a customerCopyright © 2001 , SAS Institute Inc. All rights reserved.