Customer Lifetime Value in Insurance - sasCommunity.org
Customer Lifetime Value in Insurance - sasCommunity.org
Customer Lifetime Value in Insurance - sasCommunity.org
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Def<strong>in</strong>ition <strong>Customer</strong> <strong>Lifetime</strong> <strong>Value</strong>The <strong>Customer</strong> <strong>Lifetime</strong> <strong>Value</strong> is the net presentvalue of a customer. It considers the differencebetween the total amount of revenues from acustomer and the companies` expenses for thiscustomer dur<strong>in</strong>g the whole duration of relationship.Copyright © 2001 , SAS Institute Inc. All rights reserved.
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