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Customer Lifetime Value in Insurance - sasCommunity.org

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Run of the CLVCLV<strong>Value</strong>Present <strong>Value</strong>Future <strong>Value</strong>ProfitabilityPotentialPotential <strong>Value</strong>Present<strong>Value</strong>Period of predictiontimePotential <strong>Value</strong>todayEnd ofpredictionperiodCopyright © 2001 , SAS Institute Inc. All rights reserved.

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