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Customer Lifetime Value in Insurance - sasCommunity.org

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Comb<strong>in</strong>ation of all componentswhich determ<strong>in</strong>e the CLVSegmentation of Present <strong>Value</strong> versus Future <strong>Value</strong>Future <strong>Value</strong>Present <strong>Value</strong>Present <strong>Value</strong>: lowFuture <strong>Value</strong>: highCopyright © 2001 , SAS Institute Inc. All rights reserved.

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