Customer Lifetime Value in Insurance - sasCommunity.org
Customer Lifetime Value in Insurance - sasCommunity.org
Customer Lifetime Value in Insurance - sasCommunity.org
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Determ<strong>in</strong>ation of the potentialsCancellation <strong>Value</strong>Probabilityof *cancellationExpectedproductrevenueCross-Sell<strong>in</strong>g <strong>Value</strong>*Probabilityof crosssell<strong>in</strong>gCross-Sell<strong>in</strong>grevenueProbabilityof caus<strong>in</strong>gan accidentClaim <strong>Value</strong>*ExpectedclaimamountCopyright © 2001 , SAS Institute Inc. All rights reserved.