Customer Lifetime Value in Insurance - sasCommunity.org
Customer Lifetime Value in Insurance - sasCommunity.org
Customer Lifetime Value in Insurance - sasCommunity.org
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>Customer</strong> <strong>Lifetime</strong> <strong>Value</strong> Management• Identify the determ<strong>in</strong>ants of the CLV concern<strong>in</strong>g a specificcompany• Calculate the Present <strong>Value</strong> and determ<strong>in</strong>e the potentialsby us<strong>in</strong>g the SAS Software• Segmentation of the customers concern<strong>in</strong>g the twodimensions: the customer`s Present <strong>Value</strong> and it`s Future<strong>Value</strong>• Determ<strong>in</strong>ate the perfect market<strong>in</strong>g-, sales- and servicesupportfor each customer accord<strong>in</strong>g to it`s particular CLV• Determ<strong>in</strong>ate the target profile of the special valuablecustomers and use it for the acquisition of new customersCopyright © 2001 , SAS Institute Inc. All rights reserved.
Change language