Customer Lifetime Value in Insurance - sasCommunity.org
Customer Lifetime Value in Insurance - sasCommunity.org
Customer Lifetime Value in Insurance - sasCommunity.org
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Calculation of the CLVCLVkt T= ∑ ==t0Ekt−(1 + itAktt)=Present<strong>Value</strong>k k k kk kk k E2( ) 1 − A1E02 − A E0T − AE − A + + + ... +T12T(1 + i1)(1 + iFuture<strong>Value</strong>2)(1 + iT)CLV kE tA tkt(t=0)Ti= <strong>Customer</strong> <strong>Lifetime</strong> <strong>Value</strong> of a customer k= revenue from a customer k= expenses for a customer k= customer k= time period (t=0, 1, 2, …)= today= predicted duration of a customers relationship= <strong>in</strong>terest rateCopyright © 2001 , SAS Institute Inc. All rights reserved.
Change language