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Business Valuation of Polo Ralph Lauren Corporation - Mark Moore ...

Business Valuation of Polo Ralph Lauren Corporation - Mark Moore ...

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This analysis is a good valuation <strong>of</strong> this company because it does not just focus onthe dividends or the cash flows, and takes into measure how the steady growth <strong>of</strong> <strong>Polo</strong>. Italso does not have a perpetuity, so it does not distort the future earnings or blow thefuture value <strong>of</strong> the firm up.The calculations that we used to valuate <strong>Polo</strong> <strong>Ralph</strong> <strong>Lauren</strong> Corp. were estimatedwith an annual growth <strong>of</strong> 3% per year, as well as a cost <strong>of</strong> equity <strong>of</strong> 5.44%. <strong>Polo</strong> justrecently here in 2003 began to start paying dividend, and we expect RL will continue thedistribution <strong>of</strong> earnings as the strengths <strong>of</strong> internet sales and overseas foreign marketscontinue to grow. <strong>Polo</strong>’s stock also is primarily purchased not for the quarterly dividendpayments but more for the increase in value <strong>of</strong> the stock and company. The cost <strong>of</strong> equitywas hard to calculate due to the poor accounting used by <strong>Polo</strong> in that they did not havetheir financial statements consolidated in a way to value the annual percentage rates ontheir bank borrowings, and other liabilities.The <strong>Mark</strong>et Value <strong>of</strong> <strong>Polo</strong> in April <strong>of</strong> 2005 was $38.39, so very closely valuatedFree Cash Flow <strong>Valuation</strong> ModelDerived Value on April 1 2005=$26.44The Free Cash Flow <strong>Valuation</strong> came out undervalued from what the market has<strong>Polo</strong> at currently. So the stock is overvalued compared to the analysis <strong>of</strong> the cash flowstreams. In figuring out the Free Cash Flow valuation we had to calculate WACC, whichonce again was hard due to the un-detailed accounting practices used on the financialstatements by <strong>Polo</strong> RL. The valuation that we derived is between the book value andmarket value.This valuation for the company was a good valuation and could have even been alittle stronger with the added information <strong>of</strong> their specific debts and current rates they pay35

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