Results: RFID and Identity Management in everyday life - ITAS

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Case #36: KidSpotter Child tracking application Case ID 36 , level 3 Title KidSpotter Child tracking application Researcher Jessica Cornelissen Timing Launched on 27th March 2004 in Legoland Billund, Denmark Geography Denmark Environment Leisure Technology The Child tracking application involves four elements, which combines technologies from Theme Park Intelligence KidSpotter [13] and Aeroscout [14]: - T2 tags incorporated in a wristband or a badge clip. The technology combines active RFID detection with a Wireless LAN environment. The tags make it possible to locate any asset normally not Wi-Fi enabled and is 802.11b compatible. The tag has a battery life of 3 years and weighs 35 grams. - location receivers are placed throughout the park; roughly 40 to 50 location receivers are to be installed throughout an 150.000 square meters park. These remotely configurable receivers are housed in rugged NEMA-rated weatherproof enclosures. They can be connected to the park’s network by fiberoptic cable links and wireless bridges. - location server software, installed on a server with Intel Xeon processors. The core software, written in C#, manages the collection and processing of location data. - mobile communication platform handles the communication between the KidSpotter applications, the location server and the SMS gateway that sends up-to-date location information to visitors’ mobile phones. [13, 2, 16, 18] Costs The rental fee is €3 per day; (in comparison: the entrance fee is mid-€20s) Installation of a location receiver costs $3,000 to $4,000 each. The tags cost appr. $85 each and the park is starting with 500 of them [15] Maturity Fully implemented Function 1. A tracking and alerting system for parents 2. An information system for park management (real-time location service) Owner Legoland Billund Maintainer Legoland Billund Users Visitors of the theme-park Other actors Case story The system was developed to address the need of the amusement industry to have insight in visitor movements. But it also addresses another problem; the (temporary) loss of about 1600 children annually, that is 0,1% of their visitors. On entering the park the parents can choose to make use of the system by paying a rental fee for the tag. They then register the tag by associating their mobile phone number to the tag-ID and they receive a (gridded) map of the area. If the parents lose sight of their child, they can send an SMS message to the Kidspotter system. They will receive a return message stating the name of the park area and the map coordinate of their child's position in the park with an accuracy of 3 meters. When leaving the park the tag is deactivated so it can be re-used. All data is stored in an open format to enable extensive data analysis of visitor behaviour and the park’s most popular routes. Because of this format, it is possible to run both standard tests and specific tests designed by the park management. The system is tested by Legoland Billund in 2004. The British branch in Windsor might be installing the system too, according to Ben Egan, Windsor spokesman [19]. ID issue Obtaining information about movement of visitors in the park by coupling it to a popular service (without them knowing it?). 56
Sources 13. http://www.kidspotter.com (visited 26 June 2006) 14. http://www.aeroscout.com (visited 26 June 2006) 15. Collins, J., ‘One of Europe’s largest amusement parks deploys a Wi-Fi-based RFID system that helps parents retrieve children who have wandered off.’ In: RFID Journal, 28 April 2004. 16. ‘Child Tracking Application at LEGOLAND: customer case study.’ AeroScout 17. ‘Legoland volgt kinderen met RFID-armband’ In: Automatisering Gids Webeditie, 25 June 2004. 18. ‘AeroScout Visibility System Overview: data sheet.’ AeroScout 19. Nash, E., ‘Legoland builds safety system for kids: Windsor theme park could follow the lead of its Danish counterpart.’ (http://www.iwr.co.uk/computing/news/2070665/legoland-buildssafety-system-kids, visited 26 June 2006) 57
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ETAG European Technology Assessment
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Contents PREFACE...................
Page 5 and 6: Introduction: when RFID becomes a p
Page 7 and 8: Aim and methodology This research a
Page 9 and 10: Results: RFID and Identity Manageme
Page 11 and 12: ferries throughout the whole Nether
Page 13 and 14: Going to work: access and presence
Page 15 and 16: uilding. The system then provides a
Page 17 and 18: our identity as paying customer. Me
Page 19 and 20: sensitive link in the chain: custom
Page 21 and 22: All in all, there is not much going
Page 23 and 24: popular matches. They can also be a
Page 25 and 26: Barcelona director Chase foresees a
Page 27 and 28: than just border control. Although
Page 29 and 30: Discussion: multiple identities in
Page 31 and 32: Sources Sources on specific case st
Page 33 and 34: Appendix: case studies 33
Page 35 and 36: About a year after the opening of t
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Page 43 and 44: has two reasons; one is the busines
Page 45 and 46: Case #19: FIFA World Cup Germany Ti
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Page 87 and 88: Case ID #128 , level 3 Title Mol Lo
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