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156 Toll Road Study and Appendices - Transportation Agency for ...

156 Toll Road Study and Appendices - Transportation Agency for ...

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<strong>Toll</strong>ing Traffic <strong>and</strong> Revenue <strong>Study</strong> Highway <strong>156</strong> CorridorTraffic <strong>and</strong> Revenue AnalysisSR <strong>156</strong> Travel Dem<strong>and</strong> MarketSelect link analysis was per<strong>for</strong>med, using the AMBAG RTDM classified travel, according tothe geographic orientation <strong>and</strong> trip purpose of the Highway <strong>156</strong> travel market. The AMBAGRTDM <strong>for</strong>ecasts annual average weekday travel only <strong>and</strong> does not support weekend <strong>and</strong>tourism travel estimation. 3 The AMBAG RTDM estimates travelers from the AMBAG regionincluding, Monterey, Santa Benito, <strong>and</strong> San Cruz counties <strong>and</strong> travelers from Santa Clara.For the average weekday analysis, the analysis assumed zero Highway <strong>156</strong> travelers wereexternal to the AMBAG RTDM region.Observed traffic volume data indicates that seasonal travel on Highway <strong>156</strong>, during theweekend is pronounced. The magnitude of the weekend travel market in relation to theweekday travel market on Highway <strong>156</strong> was derived based on traffic count data obtainedfrom Caltrans. A significant portion of this dem<strong>and</strong> is due to people from outside the regionvisiting Monterey County; some quantification <strong>and</strong> characterization of the weekend travelmarket, including travelers from outside the four (4) counties, is necessary to provide anaccurate revenue <strong>for</strong>ecast <strong>for</strong> a tolled Highway <strong>156</strong>. A travel purpose profile wasdeveloped <strong>for</strong> weekend travel on Highway <strong>156</strong> based on an analysis of 2001 NationalHighway Travel Survey data relating weekend to weekday travel market composition <strong>for</strong>people 16 years <strong>and</strong> older. 4 Figure 3, Highway <strong>156</strong> Travel Market Composition - Weekday<strong>and</strong> Figure 4, Highway <strong>156</strong> Travel Market Composition – Weekend demonstrate theannual average weekday <strong>and</strong> weekend market composition assumed by this study <strong>for</strong>travelers using Highway <strong>156</strong>.3 p. 31; “AMBAG Regional Travel Dem<strong>and</strong> Model, Model Development Report, 2005 Base YearModel”; Association of Monterey Area Governments; March 2011.4 “The Journey-to-Work in the Context of Daily Travel”; prepared <strong>for</strong> the Census Data <strong>for</strong><strong>Transportation</strong> Planning Conference; McGuckin <strong>and</strong> Srinivasan.6

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