The Iola Old Car Show - F+W Media

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De Lovely De SotosDe Soto was planned as a Plymouth companion using manyshared components, but differing in having six-cylinder powerinstead of four. The plan was setup before Dodge’s purchase byChrysler was known. Named for 16th Century Spanish explorerHernando De Soto, cars utilized the family coat of arms. Introducedon Aug. 28, 1928 as a 1929 model, the first De Sotos carriedSpanish model names.A low-priced eight was added for 1930, soon departed. New1933 models broke many of the Plymouth connections and DeSoto was slotted above Dodge for the first time.Controversial and futuristic 1934 Airflow models and newunitized-chassis construction were not the best idea in the middleof the huge depression. There were no conventional models andsales tanked. For 1935, that was taken care of with the conventionalAirstream lineup. Airflow, however, stayed in the fold throughthe 1936 model year.In the 1930s, De Soto became increasingly involved in big-citytaxi production and that would continue into the 1950s. An offshootof the long-wheelbase taxis was the 1946 Custom Suburbansedan, with utility interior and roof rack.All-new 1949 models appeared after a run of holdover 1948swas exhausted. Like its stablemates, De Soto’s conservative stylingwasn’t breaking any new ground. A boost came for 1952 whenthe FireDome V-8 was added. At 276 cubic inches, it was a scaleddownversion of the Chrysler FirePower V-8. Dodge (in 1953)shared a smaller version.A mid-year 1954 model, the Firedome Coronado four-doorsedan, was added. It consisted of mainly upscale trim, but paidtribute to old Hernando, who saw little homage after that. Therewas a 1955 Fireflite Coronado sedan as well.De Sotos were all-new for 1955, but 1956 was probably themore significant year as the “Forward Look” De Sotos begot amid-year Adventurer high-performance two-door hardtop andthe brand was chosen to pace the Indianapolis 500, for which Pacesetterconvertibles were built for public sale. De Soto was even onthe cover of a Hot Rod magazine issue that year.All-new high-finned 1957 models were spectacular, a convertiblejoined the Adventurer hardtop and a lower-priced Firesweepseries all could only boost De Soto sales 16 percent, while the corporation’stally nearly rose 42 percent.Mildly changed 1958 models and only slightly altered 1959sdidn’t help sales, and for 1960, De Soto was only available in twoseries with the Adventurer just the name of one of them. Wagonsand convertibles were gone.With medium-priced cars having a rough time, some weresurprised that De Soto came out for 1961 at all. There were onlytwo models and one mild engine. After less than a month on themarket, the plug was pulled and production ended with the last of3,024 1961 examples being built on Nov. 30, 1960.The De Soto name did live on elsewhere as a line of trucks weresold in Turkey for many years.As you travel through the theme area and tent, the array ofDodges and De Sotos is sure to rev up your memory bank. If youdidn’t own one, likely your family, neighbor or friends did. Ownersof vehicles on display have their own stories to tell, makingIOLA ’11 a time travel adventure for all.We’re open. We’re nearby.We’re Delicious.There’s a Culver’s close to here that serves deliciousButterBurgers, and fresh frozen custard desserts, and lots ofother great food at a value. We’re open ’til 10 p.m. Come on by!7th St.45Waupaca St.Main St.✪51 3910Hwy 66✪W. First St.Bus. 51County Hwy I70Culver’s of Clintonville105 South Main StreetClintonville, WI 54929715-823-3285#10-5-16Welcome toDeliciousCulver’s of Stevens Point5346 Hwy 10 EStevens Point, WI 54481715-341-8666
SUNDAESFLURRYSTURTLESFLAVORBURSTS195 1/2 State St • Iola, WI 54945 • 715-445-5336Clubhouse18 Holes of Challenging golfnestled in the beautiful rollingglacier forests of Waupaca County.- Grill Open from 11 a.m. - 9 p.m.Enjoy our Friday Night Fish Frywww.glacierwoodiola.com604 Water • Iola, WI 54945Call for TEE Times715-445-3831Corner ofI-39 & Hwy 10 E4901 Main St.Stevens Point,WI 54481715-341-3037Next to theLa Quinta715.341.24441320 Strongs Avenuearbuckleseateryandpub.comEnjoy a cocktail or hors d’ eouvres in our unique and comfortable atrium lounge.Central Wisconsin’s premier wine selection with over 100 different wines to choose from & up to 40different wines to choose from by the glass.USDA Choice hand-cut, aged steaks & home of the world famous salad bar.The fi nest seafood section in the area.Family-owned since 1961.The best non-chain supper club in town.Children’s menu available.Friday Fish Fry – Wednesday night buffet – Saturday and Sunday Prime Ribwww.skyclubdining.com(3 miles south of Stevens Point on Bus. 51)Directions from grounds: Hwy 49 to Hwy B in Scandinavia. West on Hwy B to Plover, 1 mile North of Hwy B on Post Rd. Only 25 minutes from Car show Grounds.71
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Welcome to the 2011 Iola Old Car Sh
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Food ServiceWednesdayLOWER FOOD STA
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Iola Old Car Show information basic
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FIND SOMETHING FOREVERYONE UNDER TH
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Tips to enjoying the Iola Old Car S
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Call and we’llcome rollin’!1.80
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Full Locksmith Service At The ShowN
Page 19 and 20: NOW SERVING BEER!!!FreeWI-FI PiesCr
Page 21 and 22: 2011 GRAND PRIZE• 24’ w x 24’
Page 23 and 24: See us at SpacesAH17 - AH18Our ATM
Page 26 and 27: 43rd AnnualSCANDINAVIACORN ROASTWEE
Page 28 and 29: George Collar and Bob Brown’s 195
Page 30 and 31: 3021st Century Orphans to be featur
Page 32 and 33: 32We are a full service,independent
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Page 36 and 37: Best Western Wittenberg Inn andNort
Page 38 and 39: Vendors listed by classifi cation/s
Page 40 and 41: Pre-registered swap meet vendors401
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Page 50 and 51: Dear Car Show participant:We would
Page 53 and 54: HWY49HWY49TOIOLAJohanson Rd.TOSCAND
Page 56 and 57: JOHN HAFERBECKER(715) 592-6565POINT
Page 58 and 59: Special exhibit1972 Dodge Demon . .
Page 60 and 61: Blue Ribbon Entries1942 Plymouth Sp
Page 63 and 64: HAGERTY’S PARTRTS SPECECIAIALISTW
Page 65 and 66: FOR A JOB DONERIGHT!The PeoplesChoi
Page 67 and 68: 1971 Chevrolet Monte Carlo . . . .
Page 69: Iola Theme 2011By Phil Hall“Delig
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Page 75 and 76: 20 th September 16-17-1817th“Anti
Page 77 and 78: Dr. Jeffrey Byers & Dr. Mary Jo Bye
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Page 85 and 86: FredBeyer,FounderofHotRodHighserves
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Page 94 and 95: The Bumper BoyzAUTOMOTIVE CHROMEPLA
Page 96 and 97: AAdvanced Custom Chrome ...........
Page 98: Tools For WhatDrives YouIt’s 2 a.
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