<strong>S4C</strong>’s Language PolicyA report is prepared annually for the Welsh Language Board regarding our performance in respect of the WelshLanguage Act. One complaint was received from a reader of a daily newspaper regarding a monoglot Englishadvertisement including <strong>S4C</strong>’s logo among a list of an event’s sponsors. It was explained to the correspondent that hiscomplaint had not been addressed to the appropriate body, since our only involvement was to broadcast profiles of thecompetitors taking part. We also drew the correspondent’s attention to the monoglot Welsh advertisements which hadalso appeared to publicise the same event. <strong>S4C</strong>’s Viewers’ Hotline deals with the vast majority of comments, enquiriesand complaints received. New procedures were introduced to more easily identify any comment or complaint regardingthe language used to communicate with members of the public. No complaints were actually identified as a result ofthis procedure in respect of our implementation of the Language Plan.Training<strong>S4C</strong> won an award for “best practice” from South East Wales TEC in recognition of our endeavours in relation to theInvestors in People prize we were awarded the previous year. Following appraisals and departmental plans, aCorporate Training Plan for 2001 was formulated.The plan ensured the availability of a wide range of training courses for <strong>S4C</strong> employees, including management andcommunications skills, specific technical courses relating to the industry and general technical and computer courses.Appropriate training was also offered in the fields of finance, copyright, public relations, first aid, health and safety andrisk assessment. Sixteen members of staff attended weekly Welsh lessons and 12 who followed professional coursesexternally were supported. After 10 years as Training Officer, Nia Gwynn left for a new post in Dublin and she wasreplaced by Carys Lewis Morgan.An important aspect of <strong>S4C</strong>’s strategy is to ensure wide-ranging and appropriate training provision, and to providefootholds into the industry within the independent sector which supplies our programmes.We continued our substantial support to Cyfle, the body which provides training within the freelance sector, inassociation with TAC and BECTU members. The value of <strong>S4C</strong>'s support this year exceeded £300,000. Ten newcomersbenefited from Cyfle’s year-long courses, which offer general training, specific training and work placements toindividuals whilst offering basic support worth £7,500 a year to each one. As well as this, 160 people attended shortercourses which were provided for the benefit of the industry in Wales generally, on aspects ranging from technology andproduction to health and safety and business.One of the conditions incumbent upon any company accepting an <strong>S4C</strong> commission is to contribute financially to Cyfle’straining schemes or provide its own training scheme which will be agreed and monitored by <strong>S4C</strong>. This degree of closeco-operation with the independent sector secures a high level of commitment to training within the TV industry in Wales.The Chief Executive served as a member of the Audio Visual Industries Training Group (AVITG) which published areport on the training needs of the audio-visual industries in Britain, with specific recommendations regarding the wayahead. These included proposals specifically geared towards Wales, and <strong>S4C</strong> is committed to playing its part fully inensuring the implementation of these proposals.ADDITIONAL CONTRIBUTIONSSponsorshipA sponsorship programme worth £73,230, giving support to the activities of organisations whose aims coincide with<strong>S4C</strong>’s, was operated. From Young Farmers Clubs and the Welsh College of Music and Drama, to British Screen, theGuardian International Television Festival, and Mid Wales Opera, a number of organisations have benefited from oursupport. This was in addition to the £155,000 contributed to the BBC National Orchestra of Wales.CharityThe British Heart Foundation was <strong>S4C</strong>’s charity for 2001. Despite administrative and organisational problems at thebeginning of the campaign, with <strong>S4C</strong>’s support, tens of thousands of pounds were raised for the charity, while theadditional publicity contributed to its profile during the year. Some difficulties were experienced in organising eventsbecause of the Foot and Mouth crisis and the appeal week was moved from June to September. 2001 was Heno’slast year as the bedrock of the appeal and praise must go to the dedication of the staff at Agenda, who over the yearshave given enthusiastic support to a number of charities.Shakespeare Schools FestivalChris Grace, <strong>S4C</strong>’s Director of Animation, was released for a significant part of his time to administer this exceptionallysuccessful festival. Abbreviated scripts of Shakepeare’s plays – created originally for <strong>S4C</strong>’s animated television series– were performed by school children aged 11-15. The productions were staged in professional theatres with theassistance of trainers at the Royal Shakespeare Company Workshop. With support from the National Assembly forWales, a bilingual festival will be held in 11 locations the length and breadth of Wales in the autumn of 2002. It ishoped that this project will lead to the expansion of the festival throughout the UK in years to come.Promoting the Industry and Talent in WalesDuring the year it was announced that the European Community’s Media Co-production Fair for animation would beheld in Wales in September 2002. The festival is known as Cartoon and it will be held in Plas Faenol, Caernarfon.Some eight hundred broadcasters, animators, financiers, producers and press are expected to attend from all parts ofEurope. The National Assembly for Wales has joined <strong>S4C</strong>, <strong>S4C</strong> International, Gwynedd County Council and the WelshDevelopment Agency to support the event. The hope is that <strong>S4C</strong>’s direct support of animators in Wales and theirprojects in this festival will be a means of ensuring significant international success.55
Tabl 1DANGOSYDDION PERFFORMIAD ALLWEDDOLGWASANAETH RHAGLENNI 2000TargedCanlyniadNifer yr oriau o raglenni Cymraeg ar analog bob wythnosNifer yr oriau o raglenni Cymraeg bob wythnos ar <strong>S4C</strong> DigidolCanran o’r oriau brig (6.30pm i 9.30pm) sy’n cynnwys rhaglenni CymraegNifer o oriau o raglenni drama gwreiddiol y flwyddynNifer o oriau rhaglenni gwreiddiol ar gyfer plant yn ystod y flwyddynRhaglenni newyddion yn ystod yr oriau brigyn ystod yr wythnos (munudau)ar benwythnosauCanran o isdeitlau Saesneg ar raglenni CymraegCanran o’r boblogaeth yn gallu derbyn y gwasanaeth analogCanran o raglenni Cymraeg wedi eu cynhyrchu yng NgymruDarlledu rhaglenni mwyaf poblogaidd Channel 4:(i) o fewn 7 diwrnod(ii) o fewn 14 diwrnod328480%100110401570%98%95%80%90%36.758493.25%100120401575%98%98.6%84%90%Cyhoeddwyd rhestr lawn o ddangosyddion perfformiad ar wefan <strong>S4C</strong>Table 1KEY PERFORMANCE INDICATORSPROGRAMME SERVICE 2000TargetAchievedNumber of hours per week of Welsh-language programmes on analogueNumber of hours per week of Welsh-language programmes on <strong>S4C</strong> DigitalPercentage of peak hours (6.30pm to 9.30pm) devoted to Welsh-language programmesNumber of hours of original drama per annumNumber of hours of original children’s programmes per annumNews programmes in peak hoursduring week (minutes)on weekendsPercentage of English-language subtitles on Welsh-language programmesPercentage of population of Wales able to receive analogue servicePercentage of Welsh-language programme output produced in WalesBroadcasting Channel 4’s most popular programmes:(i) within 7 days(ii) within 14 days328480%100110401570%98%95%80%90%36.758493.25%100120401575%98%98.6%84%90%A full list of perfomance indicators is published on <strong>S4C</strong>’s website54 20
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