E-Commerce

264E-Commercewell as extend the 995ARN using the convenience given by those factors. The mobilecommerce solution of 995ARN will certainly open up a new value-added services for theproject.But, the authors believe that we can still make some expansion in the following aspects:Using the GPRS-model as the Means of system’s communication to replace the GSM-Model, but this model’s application case is relatively small, technology is also not verymature now. Using the technology of system recommendation such as Content-basedRecommendation, Collaborative Filtering Recommendation, Association Rule-basedRecommendation, Utility-based Recommendation, Knowledge-based Recommendation,Hybrid Recommendation and so on, to improve the match effect of rescue services and thevalue of news. In SNS platform, we can design interpersonal retrieval system according to thetheory of “Six Degrees of Separation”. For example, if A is friend of B, and C also is friend ofB, system can design a retrieval path from A to C. It is A-B-C.6. AcknowledgmentThis paper was supported in part by the MOE Project of Key Research Institute of Humanities andSocial Science in Chinese Universities (NO: 07JJD870220) and New Century Educational TalentsPlan of Chinese Education Ministry(NCET-08-0427).The authors would like to express oursincere gratitude to the contributing authors and to the referees for reviewing papers for thisbook.7. ReferencesFerman M.A, Blumenfeld D.E, and Xiaoxue Dai. A simple analytical model of a probe-basedtraffic information system Proce: Intelligent Transportation Systems, 2003 IEEE, p:263~268 vol.1Greenfeld J S(2002). Matching GPS Observations to Locations on A Digital Map. In: Proc. the81th Annual Meeting of the Transportation Research Board, Washington D.CGreenfeld J S.(2002). Matching Gps Observations to Locations On A Digital Map. In: Proc.The 81th Annual Meeting of the Transporation Research Board, Washington D.CGSM Association, www.gsmworld.comHandset Location Technology at http://nings.cn/2008/01/03/cmda-gpsone.htmlhttp://www.mapinfo.comKevin J, Kruzman, homas E.Biedka, and Theodore S. Rappaport.(1997). Wireless PositionLocation Fundamentals, Implementation Strategies, and Sources of Error. IEEEVehicular Technology ConferenceYadong Lang, Juan Wu.(2004). GSM Handset Location Technology. Designing Teachniquesof Posts and TelecomunicationsLing deng. market share of automobile rescue services will nearly reach 200 million,http://www.autopx.cc/article_detail.asp?articleID=1554Liyi Zhang and Qihua Liu(2009). 995ARN: Automobile Rescue Services Mobile CommerceSolution, Journal of Computational Information Systems