E-Commerce

50E-Commerce4.3.2 The architecture of ADEMIn the study case of this chapter, most of the employees in Yumenomachi have their ownclear targets, and their motivation is high. Their enthusiastic devotion to new business couldgive momentum to the entire company. As mentioned in 4.3.1, the relationship amongmembers in the organization is described in Fig 3 (Right). After the establishment of theinstitution, all the individuals are expected to take the initiative in solving problems.However, he or she could still obtain assistance from others in the organization.At present, there are three website services in Yumenomachi. In the future, maybe otherstart-ups established by other employees will also join this system, such as theaforementioned sports equipment delivery service. They will upgrade the former networkwhile they benefit more from the network if the quantity of members grows up. Then, thenew network will attract more members to join in. In the end, it will form the benigncirculation. Because the members may be from different business fields, the ADEM model isdifferent from an industrial consortium, and because there is no leader or supervisor, itdiffers from the branches under a head office.Figure 3 (left) shows the business architecture of Yumenomachi based on the concept ofADEM. The system with the basic features of equality, locality and self-containment can berealized under this architecture, where there is no central controller or coordinator, allmembers are not affiliated or controlled by any other. They have their own managementsystem, the Autonomous Management Officer (AMO), to manage themselves andcoordinate with others. The self-contained elements, including their respective AMOs, areintegrated into system.In this network, all the business units are connected through the Resource Field (RF); allresources will be broadcasted into the RF and the data itself will be reserved and updated inthe RF by integrating the intelligence of all the partners; RF will be established based on theprinciple of “wikis”, as any member can access and update it. Therefore, the RF allows allthe participants to create, share and use strategic knowledge to improve operational andstrategic efficiency and effectiveness. However, the broadcasting of the resource has onebasic rule. As researches argued, the information human being can understand contains twolevels (Bateson, 1979). One is the information/message itself, the other is the context of themessage. Without the context, it is tough for human beings to understand the informationitself. Therefore, instead of the code for sender and receiver, the context should be addedduring the information being broadcasted. Besides, the members also communicate witheach other in the real world. The system management structure may vary depending on thejoining or leaving of the subsystems. However, the operation of the each unit will keep asusual. In order to realize a stable implementation of the whole system, the autonomoussubsystem has to recognize and evaluate the heterogeneous resources in the RF, to select theappropriate resource and to satisfy its individual requirements by cooperating with othersubsystems.The thinking of ADEM will open up a completely new dimension to E-commerce byenabling individuals to use the convenience of the RF in addition to traditional resources.Also, the ability to share resources across the homogenous business field (delivery service)has made it easier for enterprises to have collaborative planning and design, which removesinefficiencies in the expansion process.