E-Commerce

IXContentsPrefaceV1. A Conceptual Framework and an Extended SOA Modelfor Consumer-Oriented E-Commerce 001Garyfallos Fragidis, Dimitrios Kotzinos and Konstantinos Tarabanis2. E-Commerce Assessment in Fuzzy Situation 021Mehdi Fasanghari3. TECTAM: An Approach to Study Technology AcceptanceModel (TAM) in Gaining Knowledge on the Adoption andUse of E-Commerce/E-Business Technology among Smalland Medium Enterprises in Thailand 031Vasin Chooprayoon and Chun Che Fung4. Autonomous Decentralized Enterprise Model-A New Wavein Web 2.0 Type E-commerce1 039Feng Liu and Makoto Hirano5. Modular architecture framework for cross-organizationalelectronic interaction 055Christoph Schroth and Beat F. Schmid6. Ranking Companies Based on Multiple Social NetworksMined from the Web 075Yingzi Jin, Yutaka Matsuo and Mitsuru Ishizuka7. Considering Culture in Designing Web Based E-commerce 097Dr. Kyeong Kang8. Consumer Responses to Colors of E-Commerce Websites:An Empirical Investigation 111Jean-Éric Pelet and Panagiota Papadopoulou9. A Framework for Quality Assurance of Electronic CommerceWebsites 141Zain Balfagih, Norshidah Mohamed and Murni Mahmud