How to Evaluate - York Consulting

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Oldham and Rochdale HMREvaluation Techniques “How to Evaluate”Diagram 2: Evaluation StepsProject Development StageIt is good practice to set anevaluation framework at theproject appraisal stageStep 1: Understanding andDeveloping OverarchingAims and Project ObjectivesEvaluation Planning Stage There are many different typesof evaluation – you need to beclear about what is to beachieved from the evaluation Decide on whether toundertake internally orcommission externallyStep 2: Understandingand Developing theEvaluation MethodologyManagement of the Evaluation ProcessA good understanding ofevaluation issues helpseffective management of theevaluationIf the process is not managedthis can impact on the qualityof the results you receiveLearn and Improve StageStep 3:CollectingEvidenceStep 3: Managingthe ProcessStep 5:InterpretingData The whole purpose of evaluation isto understand, learn and moveforward It is important to think about whatthe outcomes of the evaluationmean for future delivery or activityStep 6:Reporting andDisseminating15
Oldham and Rochdale HMREvaluation Techniques “How to Evaluate”2.17 Thus far we have concentrated on the necessary culture and strategicinfrastructure which needs to be in place to support evaluation. We now goon to consider the approach to conducting an evaluation. We have identifiedgeneric steps that should be observed in the design and implementation ofany evaluation.Step 1: Understanding and Developing Objectives2.18 Step 1 involves the development of an evaluation framework which willdefine the focus for the evaluation activity. An evaluation framework is astructured way of showing what activity is to happen, why, when and howthe evaluation activity should occur. Aims and objectives give focus to aproject and specify what is to be achieved. Evaluation should be consideredearly in the project’s development when objectives are set.2.19 Objectives should describe what a project is aiming to achieve not how theproject will achieve it. There is a distinction between an Impact Aim and aProject Objective. An Impact Aim is the overall outcome which is to beachieved by the project objectives, for example:Project Objective: By engaging residents from particular areas inopportunities to meet with different groups, ethnicities and agesand work together, help to break down barriers of perceptionsand stereotyping. Impact Aim: Improve resident’s perceptions of theirneighourhoods and develop a greater sense of CommunityCohesion.2.20 Once these have been established the overarching purpose of the evaluationis to assess if in fact the objectives have been achieved.“Setting objectives is about strategically planning the direction of theproject.”16
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How to Evaluate - York Consulting

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