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How to Evaluate - York Consulting

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Oldham and Rochdale HMREvaluation Techniques “<strong>How</strong> <strong>to</strong> <strong>Evaluate</strong>”Diagram 3: BUILDING BLOCKS OF EVALUATION METHODOLOGYMEETINGSConsider the need for preparation,travel and post meeting actionsPREPARATIONDevelop project frameworks andevaluation questions, considering whatyou want <strong>to</strong> measure. May also includedeveloping performance indica<strong>to</strong>rsSECONDARY RESEARCHAnalysis Literature Review Economic ImpactPRIMARY RESEARCHObservation Telephone Interview Postal QuestionnaireCase Studies Consultations BenchmarkingFocus GroupsMood BoardsScenario TestingReal time “Accompanied Shop”Interactive Media – Blog, Forum, Video DiaryFace <strong>to</strong> Face InterviewsOptions inc. Family Group, Paired, Individual depending on subjectANALYSISInterpretation andcritical assessment ofresults from surveysand desk research.WORKSHOPSTechnique for testing ideas,getting feedback andinvolving wider groups ofindividuals.REPORTINGInvolves drafting, finalreport and presentationof findings21

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