Action P1ain Dhubri 2010-11 - RRC-NE

IEC/BCC StrategyObjectives:1. To refute the myths and misunderstandings prevalent in the society2. To create a demand for various health services being provided under NRHM .3. Bringing about a behavioural change among individuals and community at a large.Proposed Activities:A.) Setting up and development of IEC/BCC unit at the district level:1. One District Media Expert under NRHM is already placed at District, one District Extension& Media Officer and two nos of Dy Ext & Media officer is placed under Addl. CM & HO(FW), Dhubri2. One Digital Video Camera, one still camera with Tripod is already available at District.3. One Public Addressing System set; LCD Projector with Screen is available at District.4. One laptop may be provided to the IEC/BCC cell of the district in Q1, which may costaround Rs. 35,000/-.5. One LCD projector may be provided to each BPHC @Rs.50,000 X 7 nos of BPHC in Q26. One Grade IV staff may be deputed from regular set up to the IEC/BCC cell for assist theday-to-day activity.B). Meeting Manpower requirements at District level1. At Present no further manpower is required at District in IEC/BCC Cell.C). Formative research/situational analysis/baseline study to identify focus areas1. To find out the perception of the villagers and to do a study on the level of Knowledge ofFamily Planning, Immunization and Institutional Delivery an independent agency will beengaged.2. In the first two-quarter they will visit the Char areas of Dhubri only. They will assist byASHA and AWW.3. Students of M. Phil & Phd will be encouraged to do research on the health status of teagarden population and finding will be used to prepare specific plan.4. The process will be continued up to Q4 and total Budget requirement for per quarter is Rs.15,000 X 7 nos BOHC X per quarter.D). Develop IEC/BCC Strategy : Streamline objectives/identify Communication tools/identifymedia mix as per target audience/frame monitoring evaluation indicators Identify externalagency/Advertising agency for the task (if needed)DHUBRI/DHAP/2010-11 117