Action P1ain Dhubri 2010-11 - RRC-NE

1. One District Media Expert under NRHM is already placedat District, one District Extension & Media Officer and twonos of Dy Ext & Media officer is placed under Addl. CM &HO (FW), Dhubri2. One Digital Video Camera, one still camera with Tripod isalready available at District.3. One Public Addressing System set; LCD Projector withScreen is available at District.4. One laptop may be provided to the IEC/BCC cell of thedistrict in Q1, which may cost around Rs. 35,000/-.5. One LCD projector may be provided to each BPHC@Rs.50,000 X 7 nos of BPHC in Q26. One Grade IV staff may be deputed from regular set up tothe IEC/BCC cell for assist the day-to-day activity.B). Meeting Manpower requirements at District level1. At Present no further manpower is required at District inIEC/BCC Cell.C). Formative research/situational analysis/baseline study toidentify focus areas1. To find out the perception of the villagers and to do astudy on the level of Knowledge of Family Planning,Immunization and Institutional Delivery an independentagency will be engaged.2. In the first two-quarter they will visit the Char areas ofDhubri only. They will assist by ASHA and AWW.Students of M. Phil & Phd will be encouraged to do researchon the health status of tea garden population and findingwill be used to prepare specific plan.4. The process will be continued up to Q4 and total Budgetrequirement for per quarter is Rs. 15,000 X 7 nos BOHC Xper quarter.Develop IEC/BCC Strategy : Streamline objectives/identifyCommunication tools/identify media mix as per targetaudience/frame monitoring evaluation indicators Identifyexternal agency/Advertising agency for the task (if needed)230