Action P1ain Dhubri 2010-11 - RRC-NE

1. A comprehensive IEC/BCC action plan will be prepared in the Q2.E). Media Mix : Develop a strategic media mix as per the target population and issues(Child Health, Maternal Health/Family Planning)a). Interpersonal Communications1. On every Wednesday a Counselling session will be organised at 4 nos of FRUs and 7 nosof PHCs by BEE & LHV for the mother and eligible couple.2. ICTC will be intimated and engaged in the counselling session.3. ASHA, ANM, & AWWs will be instructed to do IPC whenever they do home visited.4. Group Discussion will be organized by BEE, LHV, HE, they will get @ Rs.300/- for per GDX 5 GD in a month X 12 months5. The GD will be organized at village level, SC level, AWW centre wise6. Instruction will be given to VHSC to conduct community meetings out of their own funds.7. Workshop at Block level will be organized, one workshop will be organised in eachquarter, @Rs.5000 X 7 nos BPHC X per Quarterb). Community Media:1. A audio cassette will be developed using folk tune on JSY, FP, immunization, ID etc andwill be broadcast through slow moving vehicle, cost @ Rs1000/- X 52 Weeks X 7 nosBPHC2. Street Play on Malaria, Immunization, JSY, FP etc will be organized in village area in permonths, @Rs. 3000 per Street Play X 12 months X 7 nos BPHC3. During Health Mela IEC exhibition and Drama will be organized. Cost will be Rs. 25,000/-4. BPHC wise rally will be organized to make sensitise. One rally in each BPHC in eachQuarter will be organised. Cost @ 2500 X 4 quarter X 7 BPHCc). Outdoor Media :1. Street Banner on JSY, Immunization, family planning, ASHA, malaria etc will be developedcentrally and installed in the prominent places. In each quarter 1000 nos of Street bannerwill prepared. @ Rs 150 X 1000 nos X 4Q.2. For popularised the NRHM schemes among the general people IEC message will bedisplayed in the backside of the Buses. Cost @ Rs. 250 X 100 buses, will be done in Q23. During Q1 and Q3 Information Boards on Family Planning will be developed and installedin SC wise. Per SC will be provided 2 nos of Information Boards. Cost @ Rs 2000 X 246nos of SC centre X 2nos of Information Board.4. During Q2, Hoarding on JSY, ASHA, Immunization, ANC, PNC etc will installed in BPHCwise. 5 nos of Hoarding will be provided in each BPHC. Cost @ Rs, 10,000 X 5 nos ofHoarding X 7 nos of BPHCDHUBRI/DHAP/2010-11 118