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Action P1ain Dhubri 2010-11 - RRC-NE

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Budget under IEC/BCC PlanSl.No12345Detailed ActivitiesSetting up and development ofIEC/BCC unit at the district level(Procurement of Laptop)Quarterly Budget AllocationsQ1 Q2 Q3 Q435000 350000 0 0Meeting Manpower requirements atDistrict level 0 0 0 0Annexure-IIIRemarksDetails activitiesmay be seen atIEC/BCCStrategy for RCH,Sl No. ADetails activitiesmay be seenIEC/BCCStrategy forRCH,Sl No. CFormative research/situationalanalysis/baseline study to identifyfocus areas105000 105000 105000 105000Develop IEC/BCC StrategyStreamline objectives/identifyCommunication tools/identify mediamix as per target audience/framemonitoring evaluation indicatorsIdentify external agency/Advertisingagency for the task (if needed) 0 0 0 0Media MixDevelop a strategic media mix as perthe target population and issues( ChildHealth, Maternal Health/FamilyPlanning) 0 0 0 0a). Interpersonal Communications 0 0 0 0ICounselling at FRUs, PHCsetc 0 0 0 0iiOne to one interaction byASHAs/ANMs/AWWs 0 0 0 0Group discussions atiiiVillage/Block/Panchayat level ( by BEE,HE, LHV) 148500 148500 148500 148500ivCommunity Meetings ( Will beconducted by VHSC) 0 0 0 0vWorkshops at Panchayath/Block District level 35000 35000 35000 35000b). Community Media 0 0 0 0IFolk arts ( preparation ofAudio Cassette & miking) 91000 91000 91000 91000iiStreet plays ( Rs.3000 X 12months X 7 BPHC) 63000 63000 63000 63000iii Health Melas 25000 0 0 0iv Rallies 17500 17500 17500 17500vSocial MobilisationProgrammes 0 0 0 0c). Outdoor Media 0 0 0 0 DetailsI Banners 150000 150000 150000 150000ii Bus Boards 0 25000 0 0iiiBulletin Boards ( informationBoards 2 nos for per SC wise) 492000 0 492000 0Detailsactivities maybe seenIEC/BCCStrategy for SlNo. E (a)Detailsactivities maybe seen atAnnexure III, SlNo. E (b)activities maybe seenIEC/BCCStrategy for SlDHUBRI/DHAP/<strong>2010</strong>-<strong>11</strong> 120

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