exhibitor manual - ECI International

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1 2 3 4 5 6 7 8 9 10 INFORMATION PROMOTION GETTING THE BEST FROM YOUR EXHIBITION BRIEF TIPS Define Your Aims Exhibiting at shows need to be cost effective and if turning up and setting up your stand is going to ensure a marketing and commercial success then it is time to think again. It takes a lot of foresight and planning to maximise the return on your investment. Make full use of all sales promotion, direct marketing and public relations techniques, before, during and after the show to attract visitors and to thank them after the show. Successful exhibitors all take this proactive approach to raising awareness of their own presence and as part of the post show, customer care programme – send out invitations to customers and prospects and take advantage of the publicity opportunities offered by the show organisers to ensure they are mentioned in the preview features run by key publications. By the time the show starts, the marketing and promotional effort should move into its second phase: getting visitors at the show to go to the stand. It is often thought that on-stand promotions, such as giveaways are not an effective tool, in our experience there is no doubt that outstanding results can be achieved with the right promotional offer. Be innovative; as you will want to be remembered so don’t be afraid to use a product of perceived high quality and value. If exhibitors, as well as organisers, capitalise fully on all marketing opportunities available then they will maximise the return on their investment, and leave a show knowing they have made the most of all the available promotional opportunities to maximise chances to win the business. We understand the need to generate maximum pre-show interest for our events, so we’ve developed a comprehensive support package designed to help you gain maximum impact for your own campaign. The following pages in this section provide exhibitors with a variety of powerful tools to ensure success. TYREXPO ASIA
1 2 3 4 5 6 7 8 9 10 INFORMATION PROMOTION PLANNING AHEAD Now you have booked space at Tyrexpo Asia 2013 the next important step is to define precisely what you want from the event. Do you want to generate more sales, renew existing contacts or make new ones? Do you have a new product or service to launch? Are you looking for new dealerships or exploring new markets? Planning Having identified your objectives, thorough planning is essential if you are to achieve them. Pick an experienced team leader and develop a detailed plan of action and set a firm budget. Plan for everything you need to meet your aims. Use this Exhibitor Manual as your guide. Above all, if you do have any queries or need advice contact us on: Tel: + 44 (0) 1892 863888 or Email: eci.intl@btconnect.com The Stand Team This is the single most important factor determining the success or failure of your stand. It is vital that all members of the team understand the objective of participating at the show and exactly how they will help achieve it. Appoint an effective stand manager whose job will be to maintain discipline and standards of performance throughout the show. Ensure that the entire team is enthusiastic, that they have detailed product knowledge and good negotiating skills. They will be on their feet and under pressure for 3 or 4 days so they will need to be well motivated and catered for. Support Package We understand the need to generate maximum pre-show interest for our events, so we’ve developed a comprehensive support package designed to help you gain maximum impact for your own campaign. The following pages in this section provide exhibitors with a variety of powerful tools to ensure success. TYREXPO ASIA
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exhibitor manual - ECI International

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