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Report 36 d,e,f,s,i.qxd:Report - KBA

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Sheetfed Offset | Innovation<br />

The four Rapida 106 press lines were erected in pairs<br />

10 <strong>Report</strong> <strong>36</strong> | 2010<br />

Euradius Group pursues ambitious investment strategy in the Netherlands<br />

Ramping up book production with<br />

four Rapidas and flying job changes<br />

The Euradius Group in the Netherlands has squared up to mounting competition with the purchase of four Rapida 106 press lines featuring <strong>KBA</strong>’s new<br />

Flying JobChange automation module. This major capital investment was the final component in an ambitious project that united four printing plants under<br />

a single roof in less than four months.<br />

On 2 December 2009 the headline<br />

on the title page of the<br />

Meppeler Courant read “All<br />

systems go at Ten Brink printing<br />

plant!” For Meppel, which was<br />

once the graphic arts capital of the<br />

Netherlands, this was a major<br />

event, safeguarding as it did around<br />

260 jobs. Four printing plants were<br />

merged to form one large-scale operation<br />

in the record time of four<br />

months. According to the newspaper,<br />

the ‘icing on the cake’ was the<br />

fact that this new entity had invested<br />

heavily in new press technology:<br />

four identical Rapida 106<br />

four-colour perfectors for two-backing-two,<br />

with DriveTronic SPC<br />

dedicated plate-cylinder drives,<br />

DriveTronic Plate-Ident pre-registration<br />

and a software package for<br />

switching flying plate changes to<br />

printing units 1 and 3 while a<br />

monochrome perfecting job is<br />

printed on units 2 and 4, then vice<br />

versa for the next job. The presses<br />

are the first in the country to feature<br />

this capability, which is a world<br />

first.<br />

Too many books left on the shelf<br />

Ten Brink is a subsidiary of the Euradius<br />

Group. One of the companies<br />

that relocated to Ten Brink is<br />

HooibergHaasbeek, a prominent<br />

printer of literary books. “Books are<br />

generally impulse buys, and that impulse<br />

is stimulated by seeing the<br />

book in the shop and leafing<br />

through the pages,” says Ed van den<br />

Ham, deputy sales director of<br />

HooibergHaasbeek. “A book standing<br />

on a shelf or lying on a pallet in<br />

a warehouse is dead. In fact a book<br />

on a pallet is not just dead – it’s<br />

costing money.”<br />

He continues: “Editions have<br />

been declining for years, and pro-<br />

“For us, flying job changes are key to addressing the growing demand<br />

for shorter print runs and faster turnaround.” René de Heij<br />

duction times have been steadily<br />

shrinking.” Which is why, according<br />

to Mr van den Ham, publishers are<br />

busy searching for alternative business<br />

models. “You can only afford<br />

to maintain a large stock of books if<br />

you produce a bestseller from time<br />

to time.” Publishers today prefer to<br />

print short runs rather than incur<br />

the risk of having a dead weight of<br />

books lying around.”<br />

Flying JobChange<br />

With Flying JobChange, the plates on<br />

the printing units not required for the<br />

current production run can be changed<br />

‘on the fly’ and the press made ready<br />

for the next job rapidly and more or<br />

less automatically, with virtually no<br />

down time. This substantially enhances<br />

net press productivity.<br />

The Rapida 106 with Flying JobChange is a<br />

Formula 1 machine that demands a similar<br />

level of performance on the part of the press<br />

crew

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