06.12.2012 Views

Report 36 d,e,f,s,i.qxd:Report - KBA

Report 36 d,e,f,s,i.qxd:Report - KBA

Report 36 d,e,f,s,i.qxd:Report - KBA

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Editora Abril in Sao Paulo<br />

Compacta 618 swings into action<br />

at market leader<br />

Sao Paulo-based Editora Abril, part of Grupo Abril, one of the biggest media groups not just in Brazil but also in Latin America,<br />

has fired up a 48pp Compacta 618 commercial web press ordered at Drupa 2008. The company celebrated the inauguration<br />

with an open house attended by staff, customers and representatives from fellow Brazilian printers Oceano, Plural and<br />

Santa Marta.<br />

In their commemorative addresses,<br />

Grupo Abril CEO Giancarlo<br />

Civita and chairman<br />

Roberto Civita emphasised the huge<br />

capacity boost delivered by the<br />

Compacta. The press then printed<br />

a corporate publication, Fique<br />

Sabendo, the quality of which was<br />

Customers, suppliers and staff thronged to the open house commemorating the inauguration of Editora Abril’s first <strong>KBA</strong> press<br />

rated as excellent by the discerning<br />

audience. The highly automated<br />

Compacta 618, which features<br />

<strong>KBA</strong>’s unique automated Roller-<br />

Abril CEO Giancarlo Civita, <strong>KBA</strong> sales director<br />

Kai Trapp and Abril chairman Roberto Civita<br />

(from the left) poised to press the start-up<br />

button<br />

Roberto Civita personally checking the quality<br />

of the freshly printed magazines<br />

Marc Decker<br />

kai.trapp@kba.com<br />

Web Offset | Brazil<br />

Tronic roller locks, has a fifth printing<br />

unit for handling special<br />

colours.<br />

One of the biggest communications<br />

enterprises in Latin America<br />

Since being launched in 1950<br />

Grupo Abril has grown into one of<br />

the biggest communications enterprises<br />

in Latin America, with over<br />

7,000 employees. Of these, 1,100<br />

work at Editora Abril’s 55,000m²<br />

(almost 600,000ft²) production<br />

plant near Sao Paulo city centre.<br />

Abril is the only printing company<br />

in Latin America to operate publication<br />

gravure presses. It has an annual<br />

consumption of over 100,000<br />

tonnes (110,000 US tons) of paper<br />

for printed products totalling more<br />

than 350 million copies comprising<br />

some 50 different titles.<br />

<strong>Report</strong> <strong>36</strong> | 2010 29

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!