Programme Objectives Describe briefly why the programme is needed e.g. how it will help promote a significant uptake of cycling while also meeting wider transport, public realm and regeneration benefits In our 2012 and 2013, 39.5% of cyclists responding to our survey were women. We would like to see a more even split between the genders, as is the case in the Netherlands, Denmark and Germany, and aim to increase the proportion of and more attractive routes into and out of the borough will enable our residents to access jobs in central London and the City, promote the visitor economy and facilitate sustainable travel to jobs and town centres in the borough. Creating and publicizing a network of local routes and secure, high quality cycle parking will encourage even more cyclists to use local shops and services. • Safety: To improve actual and perceived safety for cyclists on our streets and achieve significant reductions in KSIs and slight injuries. A focus on reducing danger for cyclists will have positive co-benefits for all road users. • Health: To reduce the burden of preventable disease in the borough by increasing the number of adults and children incorporating physical activity into their daily routines. 18 Waltham Forest Council shares the Mayor’s Vision for cycling and seeks to dramatically improve conditions for cyclists across the Borough. With current funding levels provided through the Local Implementation Plan we expect the cycle modal share within the Borough to increase from the current 1.8% to 3.2% by 2016/17. However, if successful in our bid for <strong>Mini</strong> <strong>Holland</strong> funding, we aim to achieve a more ambitious, but, we believe, realistic target of 10% mode share by 2020. At the same time, as part of our <strong>Mini</strong> <strong>Holland</strong> objective to reduce short local car trips, we will set a target to reduce single occupancy vehicle use mode share in the borough by 5% by 2020, to 35% (from 2011/2012 baseline of 40% for Waltham Forest). While we want to boost levels of cycling generally, WF is particularly keen to increase cycling among specific groups in order to better reflect the ethnic make-up of the borough. For example, 81% of cyclists responding to Waltham Forest’s 2013 cycling survey were white, although Census 2011 data shows that only 53% of the borough’s residents fall into this category. 22% of Waltham Forest’s residents are Asian/Asian women cycling to at least 45% by 2020. In 2012, 6.7% of respondents to were over 60. This had increased slightly by 2013 to 7.1%, but as improved infrastructure and cycle friendly policies in Waltham Forest give more people the confidence to ride a bike in the borough, we aim to increase the proportion of trips made by bicycle in this age group. Objectives: • To substantially increase cycling within the borough, to make it an attractive and mainstream mode of transport. In particular, we want to attract people who do not currently cycle due to fear of traffic, including more women, children, families, older people and BME groups. • To shift a significant proportion of short local car trips to the bike. Reducing the dominance of motor traffic will benefit all residents by reducing congestion, improving air quality and creating a safer, happier, more sociable town centre that is accessible to all. • To improve the look and feel of public spaces: Roads and streets make up most of the public space in Waltham British/Chinese, yet in our 2013 survey, only 6% described Forest. As part of our <strong>Mini</strong> <strong>Holland</strong>, we are planning themselves as belonging to this category. By 2020, we would extensive greening measures, including tree planting as well like the proportion of Asian/Asian British/Chinese to increase as traffic management, which will improve the public realm to 10% of respondents. Similarly, 17.4 % of the borough’s residents are black, but only 4% of cyclists responding to our survey were black. By 2020, with <strong>Mini</strong> <strong>Holland</strong>, we would seek to increase this to 8% of respondents. for residents, visitors and businesses in the borough. • Economic regeneration: <strong>Mini</strong> <strong>Holland</strong> will help us attract investment from professional workers and high value business sectors such as IT, the media and arts. Providing safer
<strong>Mini</strong> <strong>Holland</strong> • Somers Road - before 19 Newly improved modal filter at Somers Road