Mini-Holland

Mini Holland •
Pocket Parks/DIY Streets
developments. Some messages will be targeted at particular
area-based and religious/ethnic groups.
Travel Plan Relaunch
A third phase of the Tour de Waltham Forest will in Spring
2015 will focus on cycle rides and walks and linking sites
local historic interest recently regenerated streets and public
spaces and local businesses (pubs restaurants, shops) and
will lead on to Dr Bike/DIY Streets workshops at the sites of
the proposed pocket parks and other local cycling schemes
A travel plan mailing list will also be set up for schools,
workplace and development-based travel plans to update
them of all relevant development. New infrastructure will be
also be promoted through permanent on-street signage and
temporary banners and notices.
Post launch, the second phase of the relaunched travel plans
will focus on Smarter Travel measures to encourage people to
switch to cycling once the hard infrastructure measures are
in place. The Smarter Choices measures will also go beyond
the borough’s existing travel plans to reach out to new harder
to reach groups through a series of monitored personalised
in the core Mini Holland area. The walking elements of these
events will draw on some of the programmes developed by
Mini Holland Launch
travel planning campaigns based on areas and target markets
informed by mosaic geodemographic segmentation studies.
65
Living Streets in their Step Out in London campaign.
The Mini Holland Launch will include early engagement and
The timing of the second and third phases of the Tour de
communication of outline plans of the most highly visible parts
Waltham Forest will be designed to take advantage of
of the Mini Holland programme. These include Whipps Cross
the opening up of a series of broader public realm and
roundabout, Walthamstow Gyratory , Lea Bridge Road Cycle
regeneration schemes being developed in the Mini Holland
Superhighway, the Cycle Hub and the Hoe Street /Forest Road
Area. These include:
• The Scene
• Town Square
• William Morris Museum
• The Great Green Wall
• Walthamstow Wetlands
• The Stow Festival/Apple Festival
Communications
Mini Holland will be publicised in local newspapers including
the Waltham Forest Guardian, Waltham Forest News, E17
Listings. Updates from the project will also be tweeted on the
#WFMiniHolland twitter account and on the Council’s website.
A mailing list for community, campaigning and religious
organisations in the Mini Holland area will be updated with
Wayfinding Toolkit
A series of planned wayfinding tools will be launched at this
event at roadshows at all four of flagship locations. These
include
• Improved cycle signing and way finding on all key cycling
routes (including destinations and cycle times and
distances)
• A cycling app for the borough
• Waterproof cycling (and walking) maps for distribution to
cyclists in the borough
• On line cycling and walking interactive maps
• Cycling information, maps and details of events at council
buildings including all main buildings, libraries and schools
• A professionally-designed Mini Holland page/web page
incorporating all the newly launched on-line wayfinding
tools will be publicised