Mini-Holland

Consultation, engagement and involvement, continued
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mini Holland programme. Due to the fact that many of our
proposals use temporary or modular measures our approach
to engagement will enable stakeholders to provide on-going
feedback. This will enable changes to be made in light of
feedback and schemes can be modified to ensure they benefit
the entire community before more permanent features or
measures are implemented.
The aim is for phase 1 of our proposals to be in place by 2015,
phase 2 by 2016 and phase 3 to be implemented by spring
2017/18.
Raising awareness
Whilst we have worked hard to raise awareness of the mini
Holland bid and received a wide range of responses from
We know that many in our community may have a language
barrier to overcome before overcoming any barriers to cycling.
We will therefore work with our own communications team
with welcome support from TfL and other stakeholder partners
to develop an initial awareness and promotional campaign
including:
• A Waltham Forest cycle app
• Basic information in leaflets (in English, Polish, Urdu,
Turkish, Somali and Punjab)
• A poster campaign
• Special information for schools and children
• Community press releases through community and
religious leaders
The proposals that make up our bid will likely:
• Increase the number of residents, employees and visitors
using cycling as primary mode of transport
• Impact on journey times for all road users
• Modify access to residential and commercial/shopping
areas
• Changes to parking and loading provision
The consultation and engagement carried out as part of the
mini Holland programme will be more than just an opportunity
to receive comments of proposals. The process is a much
larger opportunity to reach out and engage the community to
evoke the modal shift towards cycling that will be needed if
the mini Holland programme is to be a success.
many different stakeholders in the borough and media
coverage we know that many people will be unaware of the
mini Holland proposals. Many will not know about the various
initiatives and the support that already exists related to
training, purchasing, maintaining cycles or know the existing
routes in the borough.
Waltham Forest is an ethnically diverse borough, with 64%
of the population from ethnic descent. This divervesity can
make engaging with communities more challenging as different
approaches may be needed for each group. Our Engagement team
have vast experience with this. Working on the Neighbourhood
Enhancement Programme (NEP)- Resident led design project in
Why engage and consult?
Our Mini Holland proposals are designed to radically change travel
behaviour in the borough. Large parts of the project will involve
the relocation of road space and the closure of some parts of
roads to vehicular traffic. The outcome of this will have a positive
impact on the residents, businesses and road users, however the
initial change will affect everyone’s daily habits which some will
feel as a negative. Once the transition has taken place the benefits
will become clear to all, with safer roads, improved public realm,
increased footfall; with wider benefits for the local economy as
well improvements to the health and wellbeing of residents and
people who work in the borough.
It is an opportunity to:
• Educate- residents, businesses and visitors alike to
the benefits of cycling (including health, economic,
environmental and social benefits)
• Involve- the engagement and consultation is an opportunity
to involve the entire community in the development of
proposals
• Empower- the boroughs residents, businesses and visitors
to embrace cycling and the wide ranging benefits an
increase in cycling could bring
Lambeth involving the engagement of 66,000 residents – our team
along with foreign language experts went to find the communities
holding casual impromptu consultations in hairdressers, coffee
shops, parks and launderettes. These engagements radically
increased the diversity of the attendees at our public consultations,
as people informed their friends and relatives of what was
happening and how to get involved.
Change whether for good or bad creates issues and
opportunities. We understand that if the residents and
businesses are to benefit involvement, knowledge,
empowerment and ownership of the changes will be key to
this. Not just to aid the acceptance and implementation of the
physical changes but also to fully benefit and buy-in to the
associated lifestyle changes.
The benefits of consultation and engagement
Better informed decision: Identifies issues not considered
during the design and allows for a better understanding of
stakeholder views
Local ownership: residents and businesses will play a
central role in the development of proposals and take local