Revenues & EXPENSES

PREFACE AND ACKNOWLEDGMENTS
This report represents the 2015 edition of Revenues and Expenses of
NCAA Division I Intercollegiate Athletics Programs. Although editions
prior to 1989 were conducted, independently of the NCAA by Professor
Mitch Raiborn of Bradley University, editions subsequent to that date
have been joint efforts of the NCAA research staff and me. This edition
includes data for the fiscal years 2004 through 2014.
Both the format and content of the study continue to evolve. The 2014
reporting consists of four separate segments – one for each of the three
Division I subdivisions and one for all Division I Men’s and Women’s
Basketball. Separate reports for Divisions II and III will be issued later
this year. The feedback we have received from readers of previous editions
indicates that the operating environment and financial aspects in each
division and subdivision are sufficiently different to warrant separate
reports. Starting in 2008 the format for the report is significantly different
from that of previous editions, and the reader is encouraged to read the
Introduction for explanation of these changes. Most data reported for
fiscal years prior to 2004 are not comparable to those of subsequent years.
We believe this report provides valuable insight into the financial state
of affairs in intercollegiate athletics and the changing environment in
which college and university athletics programs operate. As always, reader
comments, inquiries, and/or suggestions are welcome and appreciated, as
we are commencing work on the next edition soon.
It is also relevant to note that in the spring of 2004, the National
Association of College and University Business Officers (NACUBO)/
NCAA Task Force completed a year-long project aimed at improving
the consistency of reporting and the quality of financial data related to
intercollegiate athletes. This project resulted in numerous changes to
our survey instrument, which were implemented with the fall 2004 data
collection and are reflected in reports subsequent to that date.
I express my sincere appreciation to Kathleen McNeely, Chief Financial
Officer, and Todd Petr, Managing Director of Research for the NCAA, for
providing me the opportunity to conduct this study and the freedom to
carry it out as I saw fit. Their enthusiastic support is not only sincerely
appreciated but is vital to the continuation of this project. Very special
thanks go to Nicole Hollomon, Associate Director of Research, and to
Erin Irick, Research Contractor for their many hours of data compilation,
programming and analysis. Thanks also to my fellow consultant and
colleague Maria DeJulio of the NCAA Research Department. Her energetic
support and assistance, as well as warm collegiality, made completion of
this year’s report possible and enjoyable.
We also thank the representatives of the NCAA member institutions
who responded to the survey at a time when demands upon athletics
administrators for information are sometimes overwhelming.
Confidentiality was assured and will be honored.
We hope readers will find the report interesting and useful. Please direct
comments or questions to me at the address below.
Daniel L. Fulks, Ph.D., CPA
danfulks@aol.com
859/583-3037
NCAA® Revenues / Expenses Division I Report • 2004 – 2014 3