Tango Telecom Real time Engagement Playbook
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Uplifting<br />
<strong>Real</strong>-<strong>time</strong> <strong>Engagement</strong> for Uplifting enables operators to<br />
cost-effectively maximize the value of their existing<br />
subscribers. Normally, a typical subscriber will increase his<br />
usage when he has recharged his balance but as he gets<br />
closer to his limit, he will slow down and limit his usage.<br />
<strong>Real</strong>-<strong>time</strong> <strong>Engagement</strong> identifies when the subscriber slows<br />
down his usage and pushes personalised and persuasive<br />
offer to him. This will encourage the subscriber to recharge<br />
his balance and to begin using his phone freely again,<br />
boosting revenues for the operator.<br />
Sampleoffers/incentives:<br />
• discounted recharges – 20% off<br />
• earn bonus loyalty points by recharging now<br />
• earn bonus data by recharging now – 4GB for the price of<br />
2GB<br />
• offer a flat rate for access to favourite apps -<br />
Analyse<br />
Automatically identify<br />
subscribers when they<br />
reach certain balance and<br />
usage thresholds in real<strong>time</strong><br />
Engage<br />
Immediately engage with<br />
subscribers by sending<br />
highly persuasive and<br />
targeted uplifting offers<br />
Measure<br />
Reduce churn, increase<br />
subscriber loyalty and<br />
boost revenues
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