Tango Telecom Real time Engagement Playbook
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Understanding the power of REAL-TIME engagement<br />
Revenues are increased<br />
by ensuring promotions<br />
and offers are<br />
personalised, <strong>time</strong>ly and<br />
relevant<br />
Conversion rates are 10<br />
<strong>time</strong>s higher for<br />
individualised promotions<br />
and offers made in real<br />
<strong>time</strong><br />
When subscriber<br />
engagement is<br />
personalised and<br />
targeted, brand perception<br />
is improved and churn is<br />
reduced<br />
TANGO TELECOM<br />
REAL-TIME<br />
ENGAGEMENT<br />
Subscriber “happiness” is<br />
improved with real-<strong>time</strong><br />
predictive product and service<br />
recommendations<br />
Time to subscriber and <strong>time</strong> to<br />
revenue are significantly decreased
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