Tango Telecom Real time Engagement Playbook
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Sponsored Data<br />
<strong>Real</strong>-<strong>time</strong> <strong>Engagement</strong> for Sponsored Data enables mobile<br />
operators to identify and reward subscribers based on<br />
their individual profiles, preferences and real-<strong>time</strong> actions.<br />
Subscribers are offered highly targeted free data rewards<br />
matching their needs and preferences. Operators benefit<br />
from increased data usage as subscriber consume offers<br />
from brands and receive data access to relevant apps and<br />
content as a reward. Revenues are increased from<br />
partnerships with brands which could include a revenue<br />
sharing strategy. Finally loyalty is increased by offering<br />
more choice and providing subscribers with free data<br />
rewards from their online activity.<br />
Sample offers/incentives:<br />
• sign-up for trials and newsletters and get data rewards<br />
• buy from online retailers and receive data rewards<br />
• accumulate points towards a new device upgrade<br />
Analyse<br />
Identify subscribers based<br />
on their real-<strong>time</strong> actions<br />
Engage<br />
Immediately engage with<br />
subscribers by sending<br />
highly persuasive and<br />
targeted offers for relevant<br />
brands<br />
Measure<br />
Reduce churn, increase<br />
subscriber loyalty, increase<br />
usage and open a new<br />
revenue source from<br />
brands
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