Tango Telecom Real time Engagement Playbook

Onboarding
Real-time Engagement for Onboarding ensures a deeper
engagement with subscriber, enhancing your acquisition
effort from the start. In their first 90 days, over 35% of
prepaid subscribers churn. With Real-time Engagement,
operators can proactively reach out to their newest
subscribers with highly targeted real-time welcome plans.
Operators can engage with individual subscribers at key
opportunities during this initial 90 day period and
encourage them to recharge, to try additional services and
experiences, and to secure loyalty.
Sample offers/incentives:
• discounted 1 st and 2 nd recharges – 20% off
• earn bonus loyalty points for 3 rd recharge
• earn bonus data towards favourite activity - free data for
Facebook when you purchase 4GB
• migrate to a new and more suitable plan with no
penalties in the first 90 days
Analyse
Automatically identify the
newest subscribers when
they reach certain balance
or usage thresholds or
engage during a certain
activity – all in real-time
Engage
Immediately engage with
subscribers by sending
highly persuasive and
targeted offers and
incentives
Measure
Reduce prepaid churn,
increase prepaid
subscriber loyalty, boost
prepaid ARPUs, increase
new service adoption