Tango Telecom Real time Engagement Playbook
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About <strong>Tango</strong> <strong>Telecom</strong> <strong>Real</strong>-<strong>time</strong> <strong>Engagement</strong><br />
• Complete end to end real-<strong>time</strong> engagement solution combining<br />
behavioural analysis and real-<strong>time</strong> marketing features with<br />
unmatched network expertise<br />
• Create and launch precision marketing campaigns in minutes<br />
using the intuitive designer with support for multiple delivery<br />
channels (APP, USSD, SMS, Email, MMS) with real-<strong>time</strong> context<br />
triggers to initiate offers at the optimal moment<br />
• Automatic matching of the most relevant offers to each<br />
subscriber in real-<strong>time</strong>: ensuring that the right offer reaches the<br />
right subscriber at the right <strong>time</strong><br />
• Automated provisioning for new plans and services: allowing<br />
subscribers to immediately purchase and activate new offers<br />
from their handsets<br />
• <strong>Real</strong>-<strong>time</strong> Dashboards and Reporting: monitor campaign and<br />
offer effectiveness and continuously refine and improve.<br />
• Flexible deployment options and fully virtualised: available on<br />
premises or in the cloud
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