Tango Telecom Real time Engagement Playbook

Stop analyzing and start engaging
Real-time Engagement builds and monetises relationships with subscribers,
nurtures subscriber communities and shapes and empowers brand
ambassadors. Subscribers want to see, feel and really engage with brands.
They expect consistent and personalised experiences delivered wherever
and however they choose and they are disappointed by the continuing
flood of irrelevant communications they receive.
Mobile operators have a unique opportunity to maximise the engagement
potential from every touchpoint in their subscribers’ digital journey if they
could interact directly with their subscribers in real-time. This would enable
them to seek out key loyalty-boosting and revenue generating
opportunities. They are uniquely positioned to gauge context, and to
predict intent which in turn means that they can reach and influence
subscribers right at that decision making moment. But their traditional
campaign management solutions lack the automated real-time engagement
and predictive analysis requirements needed to drive successful real-time
engagement.
If your subscriber runs
out of data, the time to
send him or her a
personalised offer is
NOW, not in 2 weeks, 2
days or even 2 minutes.