Tango Telecom Real time Engagement Playbook
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Loyalty<br />
<strong>Real</strong>-<strong>time</strong> <strong>Engagement</strong> for Loyalty enables mobile<br />
operators to identify and reward high value subscribers by<br />
providing offers and experiences based on their individual<br />
profiles, past behaviours and real-<strong>time</strong> contexts. This<br />
means operators can easily prioritise subscriber segments<br />
that matter the most.<br />
Sample offers/incentives:<br />
• personalised device upgrade offers<br />
• migrate to a new and more suitable plan without<br />
penalties or contract extensions or offer try and buys of<br />
new services<br />
• earn bonus loyalty points to spend on<br />
shopping/dining/travel based on preferences<br />
• try and buy for new services and experiences<br />
• instant win – recharge now and win a prize<br />
• surprise & delight – an out of the blue reward based on a<br />
real-<strong>time</strong> context<br />
Analyse<br />
Identify the segment of<br />
“one” by matching<br />
personalised offers to<br />
individual subscribers their<br />
real-<strong>time</strong> actions<br />
Engage<br />
Immediately engage with<br />
subscribers by sending<br />
highly persuasive and<br />
targeted retention offers<br />
Measure<br />
Reduce churn, increase<br />
subscriber loyalty, increase<br />
revenues
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