Tango Telecom Real time Engagement Playbook
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Collaboration<br />
<strong>Real</strong>-<strong>time</strong> <strong>Engagement</strong> for Collaboration enables mobile<br />
operators to collaborate with OTT and App providers to<br />
identify and incentivise subscribers in real-<strong>time</strong> as they<br />
access partner apps and services.<br />
Subscribers are sent highly targeted micro-offers that<br />
exactly match their real-<strong>time</strong> needs and contexts.<br />
references. For example with the subscriber opens<br />
Youtube, he receives an offer for 30 minutes video<br />
streaming, or when he starts to download a video, he<br />
receives a turbo-boost offer to download the video in 5<br />
minutes instead of 30. Operators and App providers could<br />
also reach out to gamers and offer in-app turbo-boosts to<br />
download the latest version of games or new game packs.<br />
Sample offers/incentives:<br />
• open Youtube and get a 30 minute video streaming offer<br />
• let your kids play games with <strong>time</strong>-based based offers<br />
that don’t affect your postpaid bill<br />
Analyse<br />
Identify subscribers in real<strong>time</strong><br />
as they access<br />
partner apps and detect<br />
the exact resources<br />
needed for their intended<br />
activity<br />
Engage<br />
Engage by sending highly<br />
targeted micro-offers for<br />
use with these partner<br />
apps – offering exactly the<br />
resources needed for a<br />
specific activity<br />
Measure<br />
Reduce churn, increase<br />
subscriber loyalty, increase<br />
usage and open a new<br />
revenue source from<br />
revenue sharing with OTT/<br />
App providers
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