Tango Telecom Real time Engagement Playbook
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Churn Reduction<br />
<strong>Real</strong>-<strong>time</strong> <strong>Engagement</strong> for Churn Reduction enables operators<br />
to identify and score subscribers based on their estimated<br />
potential to churn and offer them targeted incentives based in<br />
their score, on their individual profiles and on their real-<strong>time</strong><br />
contexts.<br />
By combining real-<strong>time</strong> engagement with established customer<br />
retention strategies, operators treat each subscriber as an<br />
individual and engage at exactly the right <strong>time</strong> to ensure<br />
maximum impact. By sending personalised real-<strong>time</strong> offers<br />
tailored to individual contexts, operators speak directly to their<br />
subscribers, address their needs and keep them loyal and<br />
happy.<br />
Sample offers/incentives:<br />
• personalised device upgrade offers<br />
• migrate to a new and more suitable plan without penalties<br />
or contract extensions or offer try and buys of new services<br />
• earn bonus loyalty points to spend on<br />
shopping/dining/travel based on preferences<br />
Analyse<br />
Identify subscribers at risk<br />
of churn based on their<br />
silence or real-<strong>time</strong> actions<br />
Engage<br />
Immediately engage and<br />
incentivise at-risk<br />
subscribers by presenting<br />
highly persuasive and<br />
targeted retention offers<br />
Measure<br />
Reduce churn, reduce<br />
onboarding costs, increase<br />
usage, increase subscriber<br />
loyalty, increase new<br />
service adoption
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