Tango Telecom Real time Engagement Playbook
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Increase Net Promoter® Score<br />
Tess is a very loyal customer with lots of<br />
friends (she is always on Facebook and<br />
Twitter) – Turn Tess into Promoter by<br />
rewarding her with 24 hour data passes<br />
to gift to her friends.<br />
Cross promotion<br />
5<br />
7<br />
6<br />
Plan optimisation<br />
Detect in real-<strong>time</strong> that Tess is<br />
using 3x her normal data rate,<br />
analyse her usage and offer her a<br />
better plan to match her needs.<br />
Normally Tess switches off data<br />
roaming – but this year her provider<br />
detected that she was in the airport<br />
and sent her a data roaming offer that<br />
was too good to pass up.<br />
Loyal,<br />
engaged<br />
subscriber<br />
8<br />
The Right Offer, Every<strong>time</strong><br />
Create informed, agile engagements<br />
by constantly testing and refining<br />
offers to ensure the best offer is<br />
always the one sent to your<br />
subscriber.
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