Tango Telecom Real time Engagement Playbook
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The benefits of REAL-TIME engagement<br />
• Predict and prevent churn early<br />
• Increase responsiveness and conversion rates for<br />
offers and promotions<br />
• Decrease cost of developing and launching a new<br />
promotions<br />
• Accelerate subscriber usage and spend<br />
• Encourage subscriber to explore and adopt additional<br />
services and experiences<br />
TANGO TELECOM<br />
REAL-TIME<br />
ENGAGEMENT<br />
• Precision marketing means no cannibalisation of<br />
existing revenues<br />
• Measure performance at a granular level not possible<br />
with mass marketing efforts
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