Dissertation

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MARBLE A PERSONALISED BEAUTY PLATFO
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PART TWO: This is Marble Page 60 -
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[Fig 3] Black and White Marble (201
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acetate pg 1 9
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11
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INTRODUCTION The retail landscape i
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THE STRENGTH OF ONLINE RETAIL 15
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“Even by 2019 the majority of ret
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eleased Prime Music (Gayles, C. 201
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THE RELEVANCE OF IN-STORE EXPERIENC
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The digital age has also spawned a
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[Fig 25] Topshop x Inition (2014).
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THE RISE OF HYPER- PERSONALISATION
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Those that identified the personali
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NEW AND EMERGING TECHNOLOGIES 31
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“creatives are becoming secondar
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THE INVISIBLE CONSUMER 35
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Many of today’s consumers are con
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As demonstrated below, the cosmetic
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THE NEW MIDDLE AGE 41
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A new personalised beauty platform
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THE LADY THAT LUNCHES 45
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THE INNOCENT [Fig 45] Innocent (201
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“Nearly a third (31%) of younger
Page 51 and 52: THE BIG IDEA 51
Page 53 and 54: “Creatives are becoming secondary
Page 55 and 56: Honing in on women aged 45 to 60, t
Page 57 and 58: acetate pg 2 57
Page 59 and 60: 59
Page 61 and 62: Marble is a personalised beauty pla
Page 63 and 64: THE BRANDING 63
Page 65 and 66: [Fig 55] Logo (2016). [Fig 56] Mood
Page 67 and 68: THE CONSUMER INSIGHT 67
Page 69 and 70: DAY-IN-THE-LIFE For data and inform
Page 71 and 72: THE M A R K E T I N G TIMELINE 71
Page 73 and 74: 7TH MONTH 8TH MONTH 9TH MONTH 10TH
Page 75 and 76: THE FIRST PHASE 75
Page 77 and 78: FACEBOOK LAUNCH [Fig 63] Facebook M
Page 79 and 80: [Fig 65] The Sunday Time Style Maga
Page 81 and 82: OUTDOOR ADS 81
Page 83 and 84: WEBSITE [Fig 72] Website Mockup 3 (
Page 85 and 86: THE SECOND PHASE 85
Page 87 and 88: LAUNCH EVENTS [Fig 76] Black Forest
Page 89 and 90: THE THIRD PHASE 89
Page 91 and 92: THE STORE [Fig 79] Store Mockup (20
Page 93 and 94: THE FOURTH PHASE 93
Page 95 and 96: [Fig 83] Print Ad Mock Up (2016). 9
Page 97 and 98: THE FIFTH PHASE 97
Page 99 and 100: 4TH YEAR Mainstream TV and radio ad
Page 101: acetate pg 3 101
Page 105 and 106: 12th Jan 2016. Inition. (2014). Vir
Page 107 and 108: Woods, A. (2012). Revolution: Hyper
Page 109 and 110: [Fig 14] Amazon Book Store (2015).
Page 111 and 112: The Big Idea [Fig 47] Black and Whi
Page 113 and 114: shop]. Part Three Divider [Fig 85]
Page 115 and 116: acetate pg 4 115
Page 117 and 118: 117
Page 119 and 120: Bryant, K. (2015). NYX Cosmetics La
Page 121 and 122: www.psfk.com/2016/03/acmi-australia
Page 123 and 124: Kleiman, R. (2016). McDonald’s Tr
Page 125 and 126: Puri, R. (2014). How mobile is brid
Page 127 and 128: Wainwright, O. (2015). Lift-off! My
Page 129 and 130: page/1. Last accessed 11th Apr 2016
Page 131 and 132: TELEVISION PROGRAMS, FILMS AND DOCU
Page 133 and 134: WEBSITES Apple UK. http://www.apple
Page 135 and 136: 135
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