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MARKETING REPORTS, TREND REPORTS AND JOURNAL ARTICLES Bell, A. (2015). Boomers!. Available: https://www.wgsn.com/content/board_viewer/#/61481/page/1. Last accessed 15th Apr 2016. Carrigan, M and Szmigin, I. (2000). Advertising in an ageing society. Ageing and Society. 20 (02). Davies, P. (2015a). Baby Boomers and Technology - UK - August 2015. Available: http://academic. mintel.com/display/716127/. Last accessed 20th Jan 2016. Davies, P. (2015b). Device Integration and the Connected Home - UK. Available: http://academic. mintel.com/display/738803/. Last accessed 20th Jan 2016. Davies, P. (2015c). TV Viewing Habits - UK. Available: http://academic.mintel.com/ display/716224/?highlight. Last accessed 20th Jan 2016. Gee, S. (2014). Mobile Device Apps. Available: http://academic.mintel.com/display/679619/. Last accessed 20th Jan 2016. Hughes, A. (2014). Baby Boomers: What Women Want at Retail.Available: https://www.wgsn.com/ content/board_viewer/#/55197/page/1. Last accessed 10th Apr 2016. Kanhom, R. (2015). Mature Beauty - UK. Available: http://academic.mintel.com/display/716195/. Last accessed 10th Jan 2016. Keynote. (2016). Cosmetics & Fragrances. Available: https://www.keynote.co.uk/market-report/retail/ cosmetics-fragrances?full_report=true. Last accessed 14th Mar 2016. Khanom, R. (2014). Beauty Devices. Available: http://academic.mintel.com/display/719698/. Last accessed 20th Jan 2016. King, M. (2015). Leisure Habits of Baby Boomers - UK. Available: http://academic.mintel.com/ display/749274/. Last accessed 21st Feb 2016. Libby, C. (2015). Anti-Ageing Beauty - UK - October 2015. Available: http://academic.mintel.com/ display/716226/. Last accessed 21st Feb 2016. Libby, C. (2015). Women’s Facial Skincare - UK. Available: http://academic.mintel.com/ display/715834/. Last accessed 21st Feb 2016. Mintel. (2015). Marketing to Baby Boomers. Available: http://store.mintel.com/marketing-to-babyboomers-uk-february-2015. Last accessed 10th Mar 2016. Mitskavets, I. (2015). Rise of older models in fashion and beauty campaigns - 29th April 2015. Available: http://academic.mintel.com/display/736920/?highlight. Last accessed 27th Apr 2016. Monk, H. (2015). Online Grocery Retailing - UK. Available: http://academic.mintel.com/ display/715844/. Last accessed 20th Jan 2016. WGSN. (2015a). Age, Rebranded. Available: https://www.wgsn.com/content/board_viewer/#/57000/ 128
page/1. Last accessed 11th Apr 2016. WGSN. (2015b). Displaying Older – VM Inspiration. Available: https://www.wgsn.com/content/board_ viewer/#/57543/page/14. Last accessed 11th Apr 2016. Yoon, H and Powell, H. (2011). Older consumers and celebrity advertising. Ageing and Society. 32 (08), pg 1319-1336. 129
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MARBLE A PERSONALISED BEAUTY PLATFO
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PART TWO: This is Marble Page 60 -
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[Fig 3] Black and White Marble (201
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acetate pg 1 9
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INTRODUCTION The retail landscape i
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THE STRENGTH OF ONLINE RETAIL 15
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“Even by 2019 the majority of ret
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eleased Prime Music (Gayles, C. 201
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THE RELEVANCE OF IN-STORE EXPERIENC
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The digital age has also spawned a
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[Fig 25] Topshop x Inition (2014).
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THE RISE OF HYPER- PERSONALISATION
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Those that identified the personali
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NEW AND EMERGING TECHNOLOGIES 31
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“creatives are becoming secondar
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THE INVISIBLE CONSUMER 35
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Many of today’s consumers are con
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As demonstrated below, the cosmetic
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THE NEW MIDDLE AGE 41
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A new personalised beauty platform
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THE LADY THAT LUNCHES 45
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THE INNOCENT [Fig 45] Innocent (201
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“Nearly a third (31%) of younger
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THE BIG IDEA 51
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“Creatives are becoming secondary
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Honing in on women aged 45 to 60, t
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acetate pg 2 57
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Marble is a personalised beauty pla
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THE BRANDING 63
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[Fig 55] Logo (2016). [Fig 56] Mood
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THE CONSUMER INSIGHT 67
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DAY-IN-THE-LIFE For data and inform
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THE M A R K E T I N G TIMELINE 71
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7TH MONTH 8TH MONTH 9TH MONTH 10TH
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THE FIRST PHASE 75
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Page 87 and 88: LAUNCH EVENTS [Fig 76] Black Forest
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Page 91 and 92: THE STORE [Fig 79] Store Mockup (20
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Page 95 and 96: [Fig 83] Print Ad Mock Up (2016). 9
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Page 99 and 100: 4TH YEAR Mainstream TV and radio ad
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Page 105 and 106: 12th Jan 2016. Inition. (2014). Vir
Page 107 and 108: Woods, A. (2012). Revolution: Hyper
Page 109 and 110: [Fig 14] Amazon Book Store (2015).
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Page 125 and 126: Puri, R. (2014). How mobile is brid
Page 127: Wainwright, O. (2015). Lift-off! My
Page 131 and 132: TELEVISION PROGRAMS, FILMS AND DOCU
Page 133 and 134: WEBSITES Apple UK. http://www.apple
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