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[Fig 29] Birchbox (2015). Image source: http://www.reallyree.com/2015/08/birchbox-selfridges-build-your-own-birchbox.html. New and Emerging tech [Fig 30] Black and White Marble with Smartwatch Outline (2016). Own Image, see Appendix Q & Image source: https://www.iconfinder.com/icons/459953/apple_apps_device_iwatch_smart_smartwatch_watch_icon. [Edited in Photoshop]. [Fig 31] Movement (2016). Own photograph from The Trend Boutique’s AW 17-18 Trend Briefing (see Appendix H.7) Photo taken: 24th February 2016. [Fig 32] NYX Store (2015). Image source: http://www.ellecor.com/?portfolio=nyx-interactive-in-store-experience. The Invisible consumer [Fig 33] Black and White Marble with Faded Female Outline (2016). Own Image, see Appendix Q & Image source: https://thrivelifeskills.wordpress.com [Edited in Photoshop]. [Fig 34] Innovation Curve (2016). Created in Photoshop. [Fig 35] Clinique Great Skin Lab (2015). Image source: http://www.marieclaire.co.uk/news/beauty/547675/clinique-great-skin-lab.html. [Fig 36] Clinique Great Skin Lab (2015). Image source: http://manface.uk/worlds-first-independentpop-up-clinique-boutique-clinique-great-skin-lab/ ml [Fig 37] Perceptual Map (2016). Created in Photoshop. The New Middle Age [Fig 38] Black and White Marble with Text (2016). Own Image, see Appendix Q. [Edited in Photoshop]. [Fig 39] Beauty Bible (2011). Image source: http://thewomensroom.typepad.com/the_womens_room/ page/6/. [Fig 40] Pretty Honest (2016). Image source: http://www.surangi-style.com/2016/04/20/pretty-honest-sali-hughes/. [Fig 41] The Invisible Woman (2015). Image source: http://www.allenandunwin.co.nz/browse/books/ general-books/self-help-practical/The-Invisible-Woman-Helen-Walmsley-Johnson-9781848318441. The Lady that Lunches [Fig 42] Black and White Marble with Female Outline (2016). Own Image, see Appendix Q & Image source: https://thrivelifeskills.wordpress.com [Edited in Photoshop]. [Fig 43] Explorer (2016). Image source: http://www.sparkol.com/engage/the-12-brand-archetypesall-successful-businesses-are-built-on/. [Edited in Photoshop]. [Fig 44] Ruler (2016). Image source: http://www.sparkol.com/engage/the-12-brand-archetypes-allsuccessful-businesses-are-built-on/. [Edited in Photoshop]. [Fig 45] Innocent (2016). Image source: http://www.sparkol.com/engage/the-12-brand-archetypesall-successful-businesses-are-built-on/. [Edited in Photoshop]. [Fig 46] Consumer Profile (2016). Own image, see Appendix Q, and Illustration. [Edited in Photoshop & Illustrator]. 110
The Big Idea [Fig 47] Black and White Marble with Lightbulb Outline (2016). Own Image, see Appendix Q. [Edited in Photoshop]. [Fig 48] Fashion Hierarchy (2015). Scanned from: Posner, H (2015). Marketing Fashion: Strategy, Branding and Promotion. London: Laurence King Publishing Ltd. Part Two Divider [Fig 49] Black and White Marble with White Circle Outline (2016). Own Image, see Appendix Q. [Edited in Photoshop]. [Fig 50] Coloured Marble (2016). Own Image, see Appendix Q. Marble [Fig 51] Logo (2016). Black and White Marble with Text (2016). Own Image, see Appendix Q. [Edited in Photoshop]. The Branding [Fig 52] Black and White Marble with Text (2016). Own Image, see Appendix Q. [Edited in Photoshop]. [Fig 53] Blue Marble (2016). Own Image, see Appendix Q. [Edited in Photoshop]. [Fig 54] Colour Pallette (2016). Created in Photoshop. [Fig 55] Logo (2016). Own Image, see Appendix Q. [Edited in Photoshop]. [Fig 56] Moodboard (2016). Created in Photoshop, Includes own image, see Appendix Q. [Edited in Photoshop]. The Consumer Insight [Fig 57] Black and White Marble with Lightbulb Outline (2016). Own Image, see Appendix Q. [Edited in Photoshop]. [Fig 58] Consumer Day-In-The-Life (2016). Created in Photoshop. The Timeline [Fig 59] Black and White Marble with Clock Outline (2016). Own Image, see Appendix Q & Image source: https://pptcrafter.wordpress.com/2013/04/25/drawing-in-powerpoint-clock-icons/. [Edited in Photoshop]. The First Phase [Fig 60] Black and White Marble with Text (2016). Own Image, see Appendix Q. [Edited in Photoshop]. [Fig 61] Facebook Mockup (2015). Image source: http://www.sociotrope.com/2015/01/facebook-down.html. [Edited in Photoshop]. Using own Image, see Appendix Q. [Fig 62] Facebook Mockup (2015). Image source: http://www.sociotrope.com/2015/01/facebook-down.html. [Edited in Photoshop]. Using own Image, see Appendix Q. [Fig 63] Facebook Mockup (2015). Image source: http://www.sociotrope.com/2015/01/facebook-down.html. [Edited in Photoshop]. Includes own Image, see Appendix Q. [Fig 64] Subscription Box (2016). Image source: http://www.wbc.co.uk/70mm-kraft-cupcake-box. [Edited in Photoshop]. Includes own Image, see Appendix Q. 111
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MARBLE A PERSONALISED BEAUTY PLATFO
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PART TWO: This is Marble Page 60 -
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[Fig 3] Black and White Marble (201
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INTRODUCTION The retail landscape i
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THE STRENGTH OF ONLINE RETAIL 15
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“Even by 2019 the majority of ret
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eleased Prime Music (Gayles, C. 201
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THE RELEVANCE OF IN-STORE EXPERIENC
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The digital age has also spawned a
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[Fig 25] Topshop x Inition (2014).
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THE RISE OF HYPER- PERSONALISATION
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Those that identified the personali
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NEW AND EMERGING TECHNOLOGIES 31
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“creatives are becoming secondar
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THE INVISIBLE CONSUMER 35
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Many of today’s consumers are con
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As demonstrated below, the cosmetic
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THE NEW MIDDLE AGE 41
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A new personalised beauty platform
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THE LADY THAT LUNCHES 45
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THE INNOCENT [Fig 45] Innocent (201
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“Nearly a third (31%) of younger
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THE BIG IDEA 51
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“Creatives are becoming secondary
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Honing in on women aged 45 to 60, t
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acetate pg 2 57
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Page 61 and 62: Marble is a personalised beauty pla
Page 63 and 64: THE BRANDING 63
Page 65 and 66: [Fig 55] Logo (2016). [Fig 56] Mood
Page 67 and 68: THE CONSUMER INSIGHT 67
Page 69 and 70: DAY-IN-THE-LIFE For data and inform
Page 71 and 72: THE M A R K E T I N G TIMELINE 71
Page 73 and 74: 7TH MONTH 8TH MONTH 9TH MONTH 10TH
Page 75 and 76: THE FIRST PHASE 75
Page 77 and 78: FACEBOOK LAUNCH [Fig 63] Facebook M
Page 79 and 80: [Fig 65] The Sunday Time Style Maga
Page 81 and 82: OUTDOOR ADS 81
Page 83 and 84: WEBSITE [Fig 72] Website Mockup 3 (
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Page 87 and 88: LAUNCH EVENTS [Fig 76] Black Forest
Page 89 and 90: THE THIRD PHASE 89
Page 91 and 92: THE STORE [Fig 79] Store Mockup (20
Page 93 and 94: THE FOURTH PHASE 93
Page 95 and 96: [Fig 83] Print Ad Mock Up (2016). 9
Page 97 and 98: THE FIFTH PHASE 97
Page 99 and 100: 4TH YEAR Mainstream TV and radio ad
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Page 105 and 106: 12th Jan 2016. Inition. (2014). Vir
Page 107 and 108: Woods, A. (2012). Revolution: Hyper
Page 109: [Fig 14] Amazon Book Store (2015).
Page 113 and 114: shop]. Part Three Divider [Fig 85]
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Page 119 and 120: Bryant, K. (2015). NYX Cosmetics La
Page 121 and 122: www.psfk.com/2016/03/acmi-australia
Page 123 and 124: Kleiman, R. (2016). McDonald’s Tr
Page 125 and 126: Puri, R. (2014). How mobile is brid
Page 127 and 128: Wainwright, O. (2015). Lift-off! My
Page 129 and 130: page/1. Last accessed 11th Apr 2016
Page 131 and 132: TELEVISION PROGRAMS, FILMS AND DOCU
Page 133 and 134: WEBSITES Apple UK. http://www.apple
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